Customer Reviews

Wine Marketing & Sales: Success Strategies for a Saturated Market

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Any serious college-level wine or business library collection shouldn't miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.

Diane C. Donovan
California Bookwatch

This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up.

As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I'd highly recommend it.
Vivian Pershall

If you're involved in the wine industry and the marketing of wines in any way, read this book. As a former media person (20 years) and current winery owner, I appreciate the straightforward and "to-the-point" manner that this book is written in. Getting media, industry, and consumer attention for your product shouldn't be a mystery and it isn't rocket science. This book goes a long way in proving it.

My main interest for purchasing this book was to gain guidance on importing wine to the US. I read the author's pre-release review that indicated the book devoted an entire chapter to the topic of exporting/importing wine. Upon finally receiving the book, I found one chapter that mainly addressed wine exporting and the chapter had one high-level page on wine importing. I was disappointed and returned the book.

I own a winery in Napa Valley and, with over 25 years of operational experience in the business, the title was intriguing enough for me to order this book. What I found was rudimentary marketing discussions and inaccurate statements about finance and margins. This is one of the most worthless books I've ever read. I wish I could say that this was a decent 101 book but it is so badly written that it comes across as a poorly researched college term paper. Don't waste your money. The folks that wrote this book have never spent a day in the managerial operations of a winery.

Wine is in fashion for at least 10000 years...;
And I bet: it will be in fashion for the rest of our time !
So,against the title of this book I say : There is no saturated markets, there are only people that do not understand wine, it is important for every one of us to reflect on how the American Way of Life is downgrading,
we should export happiness, and pleasure, as we did in the late 40's and 50's after the II WW....
We should export more wine, wine against any war.
Schiffini, J. P. (The Century Club co-founder)