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Editorial Reviews
From Library Journal
The authors believe that current interest in the stock market justifies interviewing ten top producing brokers to determine their techniques, strategies, and career philosophies. While they say that they couldn't find any "stereotyped personality that lends itself to being a successful stockbroker," there are some common traits: tenacity, conscientiousness, commitment, and integrity--qualities probably contributing to success in any field. All the brokers profiled here seem to have had a turning point (a stroke of luck?), after which their careers blossomed. All serve clients who are not making their own decisions, and the authors claim that the average investor can learn from them by comparing their character and moves with those of their own brokers to decide if they are being well served. Perhaps readers who are already stockbrokers can emulate those presented here. For larger business collections due to the limited audience.
- Alex Wenner, Indiana Univ. Libs., Bloomington
Copyright 1992 Reed Business Information, Inc.
Product Description
This volume contains a collection of portraits of the most successful brokers in the USA. The authors explore investment tactics, selling strategies, prospecting approaches, personal ethics and beliefs.
The authors believe that current interest in the stock market justifies interviewing ten top producing brokers to determine their techniques, strategies, and career philosophies. While they say that they couldn't find any "stereotyped personality that lends itself to being a successful stockbroker," there are some common traits: tenacity, conscientiousness, commitment, and integrity--qualities probably contributing to success in any field. All the brokers profiled here seem to have had a turning point (a stroke of luck?), after which their careers blossomed. All serve clients who are not making their own decisions, and the authors claim that the average investor can learn from them by comparing their character and moves with those of their own brokers to decide if they are being well served. Perhaps readers who are already stockbrokers can emulate those presented here. For larger business collections due to the limited audience.
- Alex Wenner, Indiana Univ. Libs., Bloomington
Copyright 1992 Reed Business Information, Inc.
Product Description
This volume contains a collection of portraits of the most successful brokers in the USA. The authors explore investment tactics, selling strategies, prospecting approaches, personal ethics and beliefs.
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