For the first time anywhere, get a behind-the-scenes look at financial wizards like Martin D. Shafiroff of Lehman Brothers Inc., Richard F. Connolly of Paine Webber, and Tara Schuchmann of Merrill Lynch. Based on intimate interviews, this provocative book exposes the personalities and fast-paced lives of ten super stockbrokers and tracks how they rose up to the top of their profession.
You'll feel like you know these luminaries personally as you listen to them all, in their own words, tell these and more private tips and industry secrets.
* How they broke into the business--building a reputation from scratch--and today their clients include national and international business leaders, entrepreneurs, professional athletes, and entertainers.
*Their special sales techniques--ten different styles of selling a brokers' wares.
*Their investment philosophies and strategies.
*How they efficiently manage their time--a "must-have" talent for the top stockbroker.
*How they build loyalty by indulging their clients with exceptional service.
*How they balance work and life--proving that you don't have to be a workaholic to shine in the securities industry.
Witness a day in the life of each of these top professionals--from jogging at 6 a.m. to meeting with high-powered clients, to making key investments, to networking on the golf course.
If you're an investor, you won't be able to resist rating your own broker against the topflight performers in this book. Or, if you invest for yourself, see how the best in the business manage money. If you're a beginning or seasoned stockbroker--or considering getting into the business--you'll be captivated by tales of tough clients, candid talk about portfolio performance and learn new ideas that can dramatically alter your business for the better.
Pick up valuable advice about how to increase your selling power and stretch yourself your maximum potential. And choose from these brokers' different styles the one that works best for you. You'll be thoroughly inspired by comments like this from Van Kasper & Company's Jack A. Sullivan: "I try to do well for people. And because I do well for people, I do well for myself."
