"Winning Angels is a superbly organised and invaluable handbook to start-up investing. You will examine the shape of a typical deal, from chance contact at a networking group to flotation on the stock market. And all the time, you will be told to ask questions. What does my intuition tell me? Do I have experience in this area? Is there a clear product and revenue possibility? And you will learn about leaving people wanting to deal with you in the future. Very wise--that next one could be the real thing." Amazon.co.uk "An insightful and fact-filled primer on how to ferret out great opportunities." ¿ Richard Kramlich, angel in Apple Computer, and partner at Venture Capitalist firm, New Enterprise Associates
"Entrepreneurs would do well to read and reflect on the contents of the book before they seek funding." ¿ Peter Crisp, founding partner of VenRock Venture Capital
"Winning Angels is required reading by angel investors and entrepreneurs. It is the best book on the subject of angel investing." ¿ David Gladstone, Venture Capitalist, angel investor, and author of Venture Capital Handbook and Venture Capital Investor "This book will be a framework helping angels to become winning angels and helping start-up entrepreneurs understand the criteria for support from winning angels." ¿ Bert Twaalfhoven, angel in 24 deals in over 10 countries, Venture Capitalist, and founder of Europe's 500
"In its ever-bigger deals with more predictable pay-offs, the traditional venture capital industry has itself become ripe for disruption. Winning Angels provides a wonderful tutorial for how angel investors can make this happen." ¿ Clayton Christensen, Harvard Business School professor and author of The Innovator's Dilemma
"This is a book about effective execution in a chaotic environment. A must-read for both angels and entrepreneurs." ¿ Wade Myers, Harvard Baker Scholar, US Army Ranger, and founder and CEO of Interelate "Winning Angels shows how many styles and frameworks there are that work, and reinforces how this early stage investing is still hard work." ¿ Michael Rockefeller, member of the Venrock Board, and CEO of Active Media "This is the first world class book on early stage investing, I wish I'd had it years ago." ¿ Prince Heinrich von Liechtenstein, international angel investor, and co-founder of FirstFive
From the Back Cover
From the foreword by Peter Crisp, founding partner of Venrock Associates, which was formed in 1969 as the venture capital arm of the Rockefeller Family, and an investor in over 300 early stage deals including Apple Computer and Intel:
"Winning Angels is the first book to chronicle the activities of successful angel investors. Based on personal experience and interviews with over 50 angels, venture capitalists and entrepreneurs, it is a treasure trove of advice from knowledgeable angel-veterans. Not knowing the authors personally, I was not sure what to expect when asked to review Winning Angels. I was impressed by the breadth and depth of the book; the authors have summarized and organized the process of angel investing in a way that no one has done before. The book is a catalog of one anecdotal insight after another, bringing alive the fundamentals of angel investing."
Winning Angels is a practical, hands-on guide to angel investing, which includes tools, tactics, and strategies for high-tech, low-tech, and every other kind of early-stage investing. Over 50 winning angels in the US and Europe, including Mitch Kapor, Esther Dyson, Andrew Filipowski, Audrey MacLean, and Dick Morley, share their hard-earned years of experience. Some have done over 100 deals each, while others reaped rewards on investments in companies such as Apple Computer, Amazon.com, RealNetworks, idealab!, StarMedia Network, Kozmo.com, returning, on occasion, several hundred times their original investment.
Winning Angels reduces the art of angel investing into a science and opens the doors to those angels who have limited experience, while augmenting the experience of seasoned investors. Entrepreneurs will benefit by reading and reflecting on the contents of the book before they seek funding. They will gain access to the mindset of winning angels, and how best to win them over, as well as finding information on how to value, structure and harvest their deals.