Winning Campaigns Online: Strategies for Candidates and Causes [Paperback]

Emilienne Ireland (Author), Phil Tajitsu Nash (Author)

Book Description

Publication Date: September 1, 2001

Written in plain English, this book by award-winning Internet campaign strategists tells you how to raise funds, bring in volunteers, and reach voters on the Web. Expert tips, case studies, and examples help you to use this powerful and low-cost medium--and avoid embarrassing mistakes.

Editorial Reviews

Review

"Highly recommended" -- Campaigns and Elections Magazine, 10/01

"Packed with good tips, advice and case studies. Offers insights... and guidelines.... The smart campaign will take a look." -- Andy Brack, Editor of NetPulse at PoliticsOnline, 11/01

If you're a candidate or are helping a candidate to run for office, you must read this great book. -- RON GUNZBERGER, Publisher, Politics1

About the Author

Emilienne Ireland is President of Campaign Advantage, a leader in Internet fundraising that developed the first online check technology to win approval from the F.E.C. for use in presidential campaigns. Her firm also won the Golden Dot Award from the G.W.U. School of Political Management. Emi's training seminars have been attended by thousands of political candidates and non-profit executives in Europe, Canada, and the United States, and her work has been cited in the New York Times and other major media.

Phil Tajitsu Nash is CEO of Campaign Advantage, a firm that provides award-winning Internet tools for political campaigns and non-profits. The website his firm developed for Congressman Dick Gephardt won first place in the Campaigns and Elections list of "Top Five" issue-oriented campaign websites during the 2000 campaign. Offline, Phil teaches public policy at the University of Maryland and writes a weekly Washington Insider column for a national news weekly.

Product Details

• Paperback: 340 pages
• Publisher: Science Writers Pr; 2 edition (September 1, 2001)
• Language: English
• ISBN-10: 0970185413
• ISBN-13: 978-0970185419
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,125,050 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars All I needed to know about Advocacy websites. . ., February 14, 2002

By 

Joseph E. Smith (Washington, DC USA) - See all my reviews

This review is from: Winning Campaigns Online: Strategies for Candidates and Causes (Paperback)

Wow! What a book! I read every page on a flight between Orlando and D.C. I have never known how-to books to be page-turners, but this one was. If you have any questions about starting a website for a campaign or political advocacy, or you're just looking to freshen up what you have, this book is the only one you'll need. The authors have the credentials and experience needed to offer these basic, yet insightful tips.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent resource for campaign staffers & junkies, October 13, 2003

By 

"mail15096" (Washington, DC) - See all my reviews

This review is from: Winning Campaigns Online: Strategies for Candidates and Causes (Paperback)

As a campaign consultant and Web strategist, this book is my "go to" guide for everything related to the Internet. There are still many candidates who don't appreciate the importance of a well-created and maintained Website and this book explains step-by-step why such a dynamic medium is necessary in our era of 24-hour information. I highly recommend this book to all campaign staff members, political junkies and students who are studying about campaigns!

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good Primer on Campaign Websites, May 21, 2006

By 

M. Lange (Washington) - See all my reviews
(REAL NAME)   

This review is from: Winning Campaigns Online: Strategies for Candidates and Causes (Paperback)

It has become de rigeur for political campaigns of any size to have a website. They are indispensable for getting the message out, rallying the troops, raising money, and establishing and maintaining momentum.

This book gives the theoretical basics to constructing a campaign website, keeping it lively, and integrating it into the overall strategy, tactics, and organization of the modern political campaign.

The book strongly and confidently lays out the necessary considerations. I only gave it four stars, because it has a lot of repetition. It could have been better if it had lost about 30 pages of superfluous material. Still, I highly recommend it as a basic work for campaign professionals and candidates who are considering how to go about setting up and maintaining a campaign website.