Lou Imbriano, the Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and becoming custodians of the brand. Formerly a radio and TV producer, he has appeared on numerous local Boston radio and television programs. Lou has been profiled on Forbes.com as one of its “Names You Need to Know” and has written multiple columns for the Sports Business Journal. Lou, who teaches sports marketing at Boston College, is based in Boston, MA. Visit Lou at www.louimbriano.com.
Elizabeth King, a professional writer and test preparation educator, is author of Outsmarting the SAT. She lives in New York City.
Many obvious points that many people ignore. It's an excellent reference to ensure you're focused on the relationship vs. the transaction.Published 7 months ago by chrispopovic
In "Winning the Customer," Lou Imbriano details how his experience as the CMO for the New England Patriots can be applied to your business. Read morePublished 22 months ago by Kent Huffman
Great book and examples of how focus is crucial as well as the database if all customer big and small.Published 23 months ago by Craig
Lou understands first hand what it takes be a winner in business. Even if you think you know how to "win the customer," Lou will take you through fun and meaningful lessons on how... Read morePublished on June 26, 2012 by Randy
Under the title of "Bill's Book Report"...I'd like to give a huge shout out to my bud Rick Canale, Exotic Flowers, Boston who sent me a belated birthday gift. Read morePublished on February 26, 2012 by Mr. William M. Schodowski
I currently work in the professional sports industry (team side) and was very excited to have this title recommended to me by a friend. Read morePublished on January 24, 2012 by Nathan
You`ll win on the field of play with Winning the Customer. If you purchase one book in 2012, make it this one! Read morePublished on December 6, 2011 by Scott Higgins-Olympic Sport
There are three reasons I recommend this book, particularly for salespeople and sales organizations. Read morePublished on November 27, 2011 by S. Anthony Iannarino
As opposed to many in the sports business industry who write books, Lou has "been there, and done that. Read morePublished on November 17, 2011 by J.W. Cannon