Winning Decisions: Getting It Right the First Time and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $29.99
  • Save: $11.03 (37%)
FREE Shipping on orders over $35.
Only 12 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
FREE Shipping on orders over $35.
Used: Good | Details
Sold by giggil
Condition: Used: Good
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Winning Decisions: Getting It Right the First Time Hardcover – December 26, 2001


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$18.96
$12.62 $1.56

Frequently Bought Together

Winning Decisions: Getting It Right the First Time + Defining Moments: When Managers Must Choose Between Right and Right
Price for both: $41.64

Buy the selected items together

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Hardcover: 352 pages
  • Publisher: Crown Business; 1 edition (December 26, 2001)
  • Language: English
  • ISBN-10: 0385502257
  • ISBN-13: 978-0385502252
  • Product Dimensions: 9.9 x 6.2 x 1.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #130,982 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Making "good, fast, frequent decisions... better than those with whom you compete," say J. Edward Russo and Paul J.H. Schoemaker, is a critical skill in today's business climate. They additionally believe it's a skill that all of us can learn, much like a proper golf swing. In Winning Decisions, they lay out a four-step process that constitutes "a broad, conceptual framework" applicable in virtually any situation where a decision is needed. Russo and Schoemaker, consultants and professors who collaborated on an earlier book about the roadblocks to proper decision making, turn their attention here to making decisions "with the head, not the gut." Their program is divided into four phases fully explained in their own sections: Framing, Gathering Intelligence, Coming to Conclusions, and Learning from Experience. In total, they reveal a disciplined system that will benefit anyone looking to make better decisions in just about any situation. --Howard Rothman

From Publishers Weekly

The coauthors of 1989's Decision Traps offer a clear, straightforward explanation of how managers should perform one of their most basic tasks: making a decision. Russo, professor of marketing and behavior science at Cornell, and Shoemaker, research director of Wharton's Mack Center for Technology and Innovation, break their method into four steps: framing decisions, i.e., factoring in difficulties like information overload and the "galloping rate of change," and thereby determining which choices need to be addressed and which ones don't; gathering real intelligence, not just information that will support internal biases; coming to conclusions, i.e., assessing how one's company acts on the intelligence gathered; and learning from experience. The authors walk readers through each of the steps. Unlike many business books, this one is akin to a workbook, providing how-tos, case studies and worksheets so readers can put their ideas into play immediately. The authors highlight key concepts, and they even show an occasional humorous side. However, they stress that even improving the way one goes about making decisions won't guarantee that they'll be the right ones. Decisions still have to be executed successfully, and luck is always a factor. Still, with better decision-making skills, the odds are bound to go up. This book will prove valuable to managers at all levels of an organization. (On-sale: Dec. 26)

Copyright 2001 Cahners Business Information, Inc.


More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.4 out of 5 stars
5 star
9
4 star
2
3 star
1
2 star
0
1 star
1
See all 13 customer reviews
The book is very comprehensible, and very easy to read.
Andrew Butts
This excellent book may help a reader learn how to make the deliberative techniques part of the the intuitive decision making process.
R. Riddle
This book is a follow-up to their Decision Traps book, which was also very good.
Alvarez

Most Helpful Customer Reviews

72 of 76 people found the following review helpful By R. Shaff on March 10, 2002
Format: Hardcover
A relative glut of periodicals and books exist on decisionmaking, whether personally or professionally. Many have solid foundations, many are commercialized tripe. In MAKING DECISIONS, authors Russo and Shoemaker hit on a timely subject for professional managers or entrepreneurs. The economy has plummeted and the stock market has deflated propelling each individual responsble for their company's path to success into crucial, perhaps vital decisions on a daily basis. And the rapid rate of change is forcing all executives and managers to make decisions faster.
Given the current environment, it is well worth the time to revisit an executive/manager's most basic of tasks: making a decision...a subject devoid of attention except in academic journals or business books. In a straightforward, well-presented fashion, the authors break down the decisionmaking process into four steps:
1. Framing or deciding what you are going to decide-and not decide;
2. Gathering intelligence-real intelligence, and not just information that will support your internal biases;
3. Coming to conclusions-determining how your company acts on the intelligence it gathers, and;
4. Learning from experience.
The authors guide the reader through each of the steps providing insight into the process, highlighting key concepts, and providing case studies and worksheets so the reader can begin to track their own issues at hand. Russo and Shoemaker have presented this material in such a way as to demystify the "process" of decisionmaking. The "process" gets so much attention as being clandestine, complex and erudite. However, by providing a detailed framework reflecting a relatively mechanical and logical process to making a decision, the authors have uncorked the mystery.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
20 of 22 people found the following review helpful By R. Riddle on December 29, 2004
Format: Hardcover
This is an excellent book, one of the best I've ever read about decision making. It takes a structured approach to making decisions and discusses the "how" of decision making. It gives a bunch of ideas to use, mostly questions to help the decision maker focus his or her attention on the process of getting the decision right under uncertainty and time contraints.

The book, as great as it is, has one short coming to my way of thinking: it gives very little attention to intuitive decision making. I think that the authors have concentrated on deliberative decision making with the idea in mind that the process will ultimately become intuitive when practiced enough. Perhaps so. However, I would very highly recommend another book that talks about intuitive decision making, Educating Intuition by Hogarth. This excellent book may help a reader learn how to make the deliberative techniques part of the the intuitive decision making process.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
29 of 35 people found the following review helpful By A Reviewer on September 17, 2004
Format: Hardcover
This book is okay, but it's poorly structured and repetitive. It doesn't offer a clear, systematic process for making decisions. I think Smart Choices is a far, far better book. Simpler, better structured, easier to work with.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Alvarez on November 9, 2006
Format: Hardcover Verified Purchase
This book is a follow-up to their Decision Traps book, which was also very good. Couple Russo & Schoemaker's work with the work by Rogers and Bienko from "Who Has the D? How Clear Decision Roles Enhance Organizational Performance"(HBR, Jan'06) and you've got a complete methodology that can be used effectively and works cross-culturally.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Giancarlo on January 13, 2013
Format: Kindle Edition Verified Purchase
You should read this if you think intuition and overconfidence
are ruining your company. The book is supported by a large amount of research.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By John Paine on April 18, 2014
Format: Hardcover Verified Purchase
Incorporates elements of decision-making on a going-forward basis that is bolstered by the use of specific technicques and examples throughout the text. Later chapters are a little leaner, but still very good.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By LN on January 16, 2012
Format: Hardcover Verified Purchase
This book was in great condition as stated and got to me with ample time. The price was more than reasonable. Thank you.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Search