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Winning Direct Response Advertising: From Print Through Interactive Media

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Winning Direct Response Advertising: From Print Through Interactive Media [Hardcover]

Joan Throckmorton (Author), Thomas L. Collins (Foreword)

5.0 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Publication Date: January 1997

The second edition of the guide to creating breakthrough direct response advertising and thereby generating high response rates. Included are a complete blueprint for creating breakthrough direct marketing, which rules to follow and those to break, additional material on interactive media, and the secret principles of successful direct response.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The second edition of the guide to creating breakthrough direct response advertising and thereby generating high response rates. Included are a complete blueprint for creating breakthrough direct marketing, which rules to follow and those to break, additional material on interactive media, and the secret principles of successful direct response.

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Product Details

Hardcover: 454 pages
Publisher: NTC Business Books; 2 Sub edition (January 1997)
Language: English
ISBN-10: 0844234281
ISBN-13: 978-0844234281
Product Dimensions: 11.2 x 8.7 x 1.4 inches
Shipping Weight: 3.7 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #1,145,496 in Books (See Top 100 in Books)

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› Visit Amazon's Joan Throckmorton Page

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5.0 out of 5 stars (2 customer reviews)

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4 of 8 people found the following review helpful:

5.0 out of 5 stars Must-Read, November 17, 2000

Pam Linwood (Kansas City, MO) - See all my reviews

This review is from: Winning Direct Response Advertising: From Print Through Interactive Media (Hardcover)

Joan's book is a must-read and a re-read for all direct marketing creatives. She breaks down the process so it's easy (and fun) to follow. Joan is a long-time solid creative strategist whose techniques work on traditional direct mediums and new electronic ones -- the rules never change...we just get more to deploy.

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6 of 12 people found the following review helpful:

5.0 out of 5 stars MUST-READING FOR ALL DIRECT MARKETERS, September 18, 1998

By A Customer

This review is from: Winning Direct Response Advertising: From Print Through Interactive Media (Hardcover)

Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.

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