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2 Reviews
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4 of 8 people found the following review helpful:
5.0 out of 5 stars
Must-Read,
By Pam Linwood (Kansas City, MO) - See all my reviews
This review is from: Winning Direct Response Advertising: From Print Through Interactive Media (Hardcover)
Joan's book is a must-read and a re-read for all direct marketing creatives. She breaks down the process so it's easy (and fun) to follow. Joan is a long-time solid creative strategist whose techniques work on traditional direct mediums and new electronic ones -- the rules never change...we just get more to deploy.
6 of 12 people found the following review helpful:
5.0 out of 5 stars
MUST-READING FOR ALL DIRECT MARKETERS,
By A Customer
This review is from: Winning Direct Response Advertising: From Print Through Interactive Media (Hardcover)
Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.
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Winning Direct Response Advertising: From Print Through Interactive Media by Joan Throckmorton (Hardcover - Jan. 1997)
Used & New from: $19.00
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