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Winning with the Dow's Losers: Beat the Market with Underdog Stocks
 
 
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Winning with the Dow's Losers: Beat the Market with Underdog Stocks [Paperback]

Charles B. Carlson (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

December 14, 2004

Bestselling author Charles B. Carlson returns with a counterintuitive yet simple strategy for beating the Dow and making money in the stock market.

In Winning with the Dow's Losers, Carlson shows how any investor -- with any size portfolio or any level of investment knowledge -- can apply his worst-to-first strategy to generate impressive wealth over the long term. By following this simple, sound, and time-tested strategy, investors can invest in high-quality stocks at beaten-down prices and watch them rebound year after year.

Investors can:

  • Start with as little as $1,000.
  • Invest in as few as 1 or as many as 10 Dow stocks.
  • Review and adjust your portfolio no more than once a year.
  • Achieve better results than the famous "Dogs of the Dow" approach.

Stock market funds come and go, while investors who chase them usually enrich only their stockbrokers and not themselves. Now, with Winning with the Dow's Losers, you can regularly pick winning stocks and make money for yourself.


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Editorial Reviews

From Publishers Weekly

The simplest approach to investments has been the mantra of market strategist Carlson. As editor of the newsletter DRIP [Directory of Dividend Reinvestment Plans] Investor and author of several books, he has long advocated holding stocks that pay dividends and then reinvesting these dividends back into stock. Here, he offers a new approach to stock investing. According to research on the performance of the stocks that compose the Dow Jones Industrial Average-Boeing, Wal-Mart, McDonald's, Home Depot, etc.-a bad year is likely to be followed by a great year for these stocks. By tracking the stock performance of the companies, investors can then choose which stocks to buy and will be able to buy the stock "low" and sell "high." Carlson explains the research in easy-to-understand language: "Indeed, if you can make successful bets on the Dow's lowest priced stocks (and, conversely, determine what high-priced Dow stocks are pricey and avoid or short them), you should consistently generate index-beating returns." Carlson also offers several compelling reasons why this strategy works, including consistency of performance over various time frames, simplicity, tax advantages and flexibility. Also included are snapshot profiles of all the companies in the Dow. Given the turbulent swings of the stock market over the past few years, most investors now understand there is no single guaranteed approach to investing. However, Carlson's plan is sound and his suggestions for incorporating it into an existing portfolio will let readers easily test it out.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

About the Author

Charles B. Carlson, cfa, is CEO of Horizon Publishing and Horizon Investment Services, a money management firm. He is the editor of DRIP Newsletter and a contributing editor to Dow Theory Forecasts. Carlson is the author of eight books, including the bestselling Buying Stocks Without a Broker. He earned his MBA from the University of Chicago.


Product Details

  • Paperback: 320 pages
  • Publisher: Harper Paperbacks (December 14, 2004)
  • Language: English
  • ISBN-10: 0060576588
  • ISBN-13: 978-0060576585
  • Product Dimensions: 8 x 5.3 x 0.8 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,276,702 in Books (See Top 100 in Books)

More About the Author

Charles B. Carlson, CFA,is CEO of Horizon Investment Services LLC, an investment advisory and money-management company. He is also CEO of Horizon Publishing, a publisher of investment newsletters. Horizon's flagship publication, Dow Theory Forecasts, has been published weekly since 1946 and is one of the oldest investment newsletters in the country. Carlson is a bestselling author and is regularly quoted in the Wall Street Journal, Barron's, and Money magazine, and is a frequent guest on CNBC, Bloomberg TV and radio, and CNN.

 

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23 of 25 people found the following review helpful:
5.0 out of 5 stars Simple Winning Strategy Using DJI Losers, December 23, 2003
By 
L. Masonson (Monroe, New York USA) - See all my reviews
(REAL NAME)   
Charles Carlson, the author of seven previous investment books, has uncovered a simple strategy using the worst calendar-year Dow performers to beat the Dow Jones Industrial Average (DJIA) at its own game! Carlson's strategy is a twist to the Dogs of the Dow (DoD) strategy presented in Beating the Dow (1990) written by Michael O'Higgins. O'Higgins selected the ten highest paying dividend stocks in the DJIA and bought them at year-end and held them for a year, and then bought the next batch of highest yielding stocks, etc. That strategy did great in back-testing, but has not done well in the past few years.

For the uninitiated, Carlson provides the historical basis of the DJIA and devotes an entire chapter to the DJIA components, developments, and changes in the index. At least one page is devoted to each stock in the index with complete information on its historical significance and business. Another chapter is devoted to counterpoint arguments against the naysayers of his strategy.

Carlson's strategy does not use dividend yield as his selection criteria, but instead focuses on those stock(s) that have the worst yearly percentage price performance. He simply buys the DJIA stock(s) with the worst annual performance at the end of the year and holds it for one year, then he selects that year's worst performer and buys it, etc. In addition to the one stock portfolio, Carlson also shows the comparative results using the worst performing 3-stock, 5-stock and 10-stock portfolios. The 5- and 10-stock portfolios show the most consistent performance and have less risk than a one stock portfolio.

The book focuses on the performance of the worst 1-, 3-, 5- and 10-stock DJIA portfolios, and provides statistical information showing how these different stock strategies compared to the DJIA annually since 1931 (using back-testing) on a dollar-term, percentage, annual return, and percentage difference from its 200 day moving average basis. He also provided comparative results for last 30 year, 20 year, 10 year and 5 year periods. In addition, there is as 37-page appendix containing the performance of each DJIA stock since 1931 as far as annual performance change, the DJIA annual change, and the performance of each of his stock strategies in each of the years.

In a separate chapter, he even compares his strategies with the Dogs of the Dow and indicates their superiority over the DoD since 1999. The performance before that time showed mixed results depending upon which of Carlson's strategies are used.

Overall, the author presents a credible case for considering his DJIA strategies. He warns investors that they should only invest a portion of their money in any of these strategies, and to be sure to have a diversified portfolio overall to be successful. This book offers investors a mechanical stock selection process that takes the emotion out the investment equation. In that respect it has much to offer.

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4 of 4 people found the following review helpful:
4.0 out of 5 stars Interesting concept, worthwhile reading, January 2, 2007
In this book "Winning with the Dow's Losers", Chuck Carlson describes a simple strategy to beat the Dow Jones Industrial Average (DJIA) with the Dow's biggest losers: The worst performing stocks of one year will outperform the Dow in the following year. This had me raise an eyebrow, because a well established theory says that winners will keep on rising, and losers will keep on falling. That is the idea behind all the momentum strategies and relative strength strategies, and it has been outlined in O'Shaugnessy's acknowledged book "What works on Wall Street".

The author admits honestly that he got the idea about this strategy from just the two years 2000 and 2001: In 2000, Philip Morris was the biggest winner in the Dow (+91%) after being the biggest loser in the previous year (-57%), and in 2001, Microsoft (+53%) and AT&T (+36%) were big winners after trailing the Dow the year before (-63% and -66%, respectively). Carlson gives plausible reasons why it is likely to outperform the Dow with the laggards. The DJIA is a price index, i.e. cheap stocks don't have as big an influence on the index as expensive stocks do. Thus, if a cheap stock (and most laggards have come down in price considerably) increases by 10%, the Dow will increase by less than 10%. The other reason is his theory of "reversion to the mean".

Does Carlson's method leave room for criticism? It sure does. Some of it the author addresses himself in Chapter 9. But my main criticism is that the worst-to-first effects were most pronounced over the last 5 years (that's when the author noticed the effect).
He then extended his theory back to 1930 to show that it also works long time. And indeed, he did find a slight advantage for his worst-to-first strategy vs. buy-and-hold. During this 74 year period, his method returned 11%, while the Dow Jones returned 10% p.a.
If you consider, however, that you have to buy and sell shares once a year, the brokerage fees and commissions (usually 0.5% to 1% round turn) will eat up this advantage.
Also he mentions (on p. 105) that in his historical calculations all dividends are reinvested. Not only does this cost additional fees and commissions, but he just cannot invest all dividends because they are subject to tax (currently 15%).

The book was written in the second half of 2003, and most trading systems suffer from the fact that they were adapted to the past. Now, with three more years gone by, we can check, if the worst-to-first method stood the immediate future after publication. The following data were taken from Carlson's website (www.dowunderdogs.com). If you use his preferred worst-to-first version (a portfolio of the 5 worst performing stocks), in 2004 (+5.7%) he barely outperformed the Dow (+5.3%).
In 2005, his portfolio (-9.5%) underperformed the Dow (+1.7%).
And in 2006, he outperformed (+31.5%) the Dow (+16.3%).
So from 2004 to 2006, the worst-to-first outperformed the Dow by just 0.3% annually. And that is before fees and taxes! Do these results create confidence in his method?

Be it as it may, the book is well written (I finished it in just over a day) and easy to understand, and it is worthwhile reading because it outlines a coherent concept.

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8 of 10 people found the following review helpful:
3.0 out of 5 stars If something looks too good to be true ..., January 29, 2006
By 
The main idea of the book is explained in a few first pages. The big goal is to buy low, sell high. The way to achieve that is to buy the worst performing stocks of the Dow and sell them in a year and one day. A purely mechanical, emotionless, low overhead approach. The rest of the book gives you some information on how Dow index is calculated, what companies are included, how to buy stocks and use options etc.

How good is this strategy? The author's own goal is to be able to outperform the Dow index. Well, it does beat Dow in most cases. So should you use it? Before you decide, consider this:

1. Dow has been pretty much flat for the last 6 years, so the bar is not that high. Even not investing money at all would outperform Dow in some of the recent years.
2. Dow stocks are typically US large cap companies. If US runs into a new recession, they'll probably all go down. How about more diversification?
3. If you buy the worst performer year after year, do you think it's likely one of them will eventually file bankruptsy and your investment will become worthless?

So if you were thinking about investing in Dow index, this strategy is a reasonable alternative. But keep in mind that typically "mechanical" "automated" "emotionless" systems tend to work for some time and then their performance degrades. The market is changing and locking yourself into some automated process can be very risky.

Here is an example. A few years ago everyone was talking about investing in indecies. Dow was beating most of the funds and buying index was so much cheaper, so over time you were supposed to enjoy top performance with no research effort. Sounds familiar? Guess what happened. Dow Jones is still lower then it was 6 years ago. Did you have other options? Or yes! International stocks, real estate, natural resources, gold, energy etc. But diversification accross right sectors in right time is not what mechanical systems do well.

So my advice is don't be too excited about "no brain" systems. If something looks to good to be true ...

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Inside This Book (learn more)
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First Sentence:
I'm about to reveal to you an investment strategy that is so powerful yet so simple and logical that it will change the way you invest. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
enhanced index approach, stock quote pages, annual price change, highest yielders, roots date, percent weighting, equilibrium range, moving average price, contrarian investing, mean reversion, percentage price change, equal dollar amounts, time diversification, worst performers, start price, style boxes, value averaging
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Home Depot, American Express, Wall Street, Close Ratio, Dogs of the Dow, Philip Morris, Worst-to-First Performance Price Change, Exxon Mobil, Price Chg, Dow Jones Industrial Average, Ratio Chg, Dow Industrials, Dow Underdogs, Dow Return, Dow Performance, Honeywell International, Morgan Chase, Wal-Mart Stores, Walt Disney, New York Stock Exchange, Invested Prior Year Price Action Year, Nasdaq Composite, Altria Group, Charles Dow, Close Chg Return Close Price Ratio
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