Review
"Adrienne Toghraie has an uncanny ability to identify and analyze those human traits which sabotage our ability to trade profitably. This is required reading for any trader who has ever wondered why a system that should work doesn't." --
Robert W. Hafer, Publisher, Bridge Trader"Adrienne Toghraie is a master at understanding the nuances of trader psychology and at helping traders to identify and effectively overcome the underlying causes of their limitations and self-sabotage. In The Winning Edge 2, she offers fresh ideas to help traders cope with their psychological shortcomings and to trade more effectively." --
Edward Dobson, President, Traders Press"Adrienne Toghraie's coaching stands above the crowd, bringing intuition and tremendous insight to the sometimes scattered lives of traders.. This book brings her mastery, through years of experience with traders, to you in an easy to understand format." --
Sunny J. Harris, Publisher, Traders' Catalog & Resource Guide
About the Author
Adrienne Laris Toghraie is an internationally recognized authority in the field of human development and a master practitioner of Neuro-Linguistic Programming (NLP) for the financial and business communities. She is the founder of Trading on Target and Enriching Life Seminars, two companies dedicated to helping traders, sales people, and other high achievers to dramatically increase profits and success in all areas of life. Using her 20 years of study in the science of Modeling Excellence/(NLP) and numerous other forms of psychological development, Ms. Toghraie has helped her clients to push through their self-imposed limitations to extraordinary and documented new levels of success.
Adrienne's business career began as an accountant. This early training led her to become an international trader and manager of a highly successful sales team. Her experience while in sales revealed a talent for not only selling, but training others to greater success. It was this experience that initially moved her to explore the field of developing human potential. Many of the participants at Adrienne's seminars have come from major institutions such as Chase Manhattan, Security Pacific Bank, Union Bank of Switzerland, EffectInvest Bank, and Giro Credit. As a result, she has been contracted to train the selling teams of banks and institutions.
Over the past nine years, Adrienne Toghraie has interviewed and coached the most successful people around the world: What makes these great people unique? What makes them so successful? The answers to these and other questions are explored in her seminars, books, and tapes, which form the core of Ms. Toghraie's Modeling Excellence work with professionals who want to reach higher levels of success. Ms. Toghraie's public seminars and private counseling have achieved a wide level of recognition and popularity, as well as her television appearances on CNBC and keynote addresses at most of the major industry conferences.
Adrienne's articles and interviews have been featured in most of the major trade magazines and newspapers throughout Asia, Europe, and the United States. Some of these publications include Stocks and Commodities, Futures Magazine, Knight-Ridder Financial, TC&RG and Selling Power, to name a few. Her book, The Winning Edge 1, co-authored by Jake Bernstein has been hailed by financial magazines as a classic in the industry.
