Winning Elections: Political Campaign Management, Strategy, and Tactics (Hardcover)

by Ronald A. Faucheux (Author)

Editorial Reviews

Product Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

About the Author
As a candidate, elected official, political consultant, media analyst, editor, lawyer and educator, Ron Faucheux gained a unique perspective on politics and is one of the world's top experts on campaign strategy and elections.

Product Details

• Hardcover: 674 pages
• Publisher: M. Evans and Company, Inc.; 1 edition (November 25, 2003)
• Language: English
• ISBN-10: 1590770269
• ISBN-13: 978-1590770269
• Product Dimensions: 9.3 x 7.7 x 2.1 inches
• Shipping Weight: 3 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #157,984 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

3.0 out of 5 stars Pretty Good, June 21, 2006

By	Jeffrey Demers - See all my reviews (REAL NAME)

Winning Elections is a compilation of articles that have been assembled by Editor, Ronald Faucheux. As a newcomer to politics I found this book to be especially informative. It is about processes and strategies that campaigns employ. This book, however, is not a beginner's book. It is not about building a campaign, or learning the nuts and bolts of campaigns. It is much more than that. This book is meant to build upon existing skills that successful managers and consultants are doing. In reality, there are not set right or
wrong ways to do anything, but this book serves as a platform for idea sharing.

5 of 5 people found the following review helpful:

3.0 out of 5 stars Long on common sense short on theory, November 2, 2006

By	D. H. Richards "ninthwavestore" (Silver Spring, MD USA) - See all my reviews (REAL NAME)

First off, I have to say this is probably a must read for any first time candidate or anyone looking to get into the campaigning end of politics. The book offers common sense advice for almost any issue or scenario you might come up against while campaigning. It also offers sound advice about planning and strategy (mainly- plan and have a strategy!)

I used this text in an undergraduate course on elections, and while it was fun and interesting for students to read, it offer little analysis or theory. It does not spend much time asking why things work or how, just that they do. I suspected that this book would not be all that useful in the classroom and was right, but I am sure it has a place on the campaign trail.

5 of 5 people found the following review helpful:

5.0 out of 5 stars A Superb Compilation of Articles from C&E Magazine, May 20, 2006

By	M. Lange (Washington) - See all my reviews (REAL NAME)

This book is a compilation of practical political advice, originally published as articles in the excellent Campaigns and Elections Magazine, published by the author.

The chapters/articles are organized in a very sensible format, highly accessible, and well labeled for easy reference. It is a work that will be of great practical value to campaign managers and consultants of both major parties as well as third parties. It covers the basics, of course, but also discusses more sophisticated aspects of topics like fundraising, precinct targeting, media strategy, polling, and the like.

Every person serious about political work, especially professionals, should have this book for ready reference for themselves or those they work with. Even though campaign professionals know this subject matter by heart, not all they work with do, especially candidates. I would recommend having it on hand for candidate school, orientation, or simple explanation of what the consultant is trying to convey in advising a candidate or manager.