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Winning in Emerging Markets: A Road Map for Strategy and Execution Hardcover – April 28, 2010


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Product Details

  • Hardcover: 272 pages
  • Publisher: Harvard Business Review Press (April 28, 2010)
  • Language: English
  • ISBN-10: 1422166953
  • ISBN-13: 978-1422166956
  • Product Dimensions: 9.5 x 6.6 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #504,161 in Books (See Top 100 in Books)

Editorial Reviews

Review

From the authors:

"The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other."

Praise for Winning in Emerging Markets:

"The authors provide a road map for assessing the potential of emerging markets and for crafting strategies to succeed in them." - Strategic Finance

"The scope of this book’s research is broad and deep, the authors’ thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." —Muhtar Kent, Chairman and CEO, The Coca-Cola Company

"Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." —Dominic Barton, Worldwide Managing Director, McKinsey & Company

"Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets." —N. R. Narayana Murthy, founder and Chairman, Infosys

About the Author

Krishna Palepu is the Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development at the Harvard Business School. Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.

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Customer Reviews

This is a must read for anybody who would like to be exposed to the emerging markets.
Mr Rai
The book also provides extended examples of the various situations and companies that have used the various strategies the authors suggest in those situations.
Angelena
Reading how multinationals and local firms strategize to compete in developing markets will help you prepare your plans or polish your tactics.
Rolf Dobelli

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Loyd E. Eskildson HALL OF FAME on June 24, 2010
Format: Hardcover
Achieving scale economies and rapid growth in emerging markets requires moving beyond the comfort zone of the top segment (innovators, high income) frequented by American producers and getting directly to the large and growing middle class. This requires the ability to live without credit card systems, TV and radio advertising, relatively easy dispute resolution processes, Internet vendors, "Kelly Blue Book" and "Consumer Reports" reviews of products, and/or developed logistics providers, etc. One must decide whether to replicate, partner with, or innovate around these services.

Examples include Brazil, China, and India requiring twice as many procedures to register a business in 2007 vs. the 6 in the U.S. or 2 in Canada and Australia. Constructing a warehouse took about 200 days in developed nations in 2007, vs. 336 in China, 24 in India, and 704 in Russia. Time to enforce a contract was about 406 days in China, 300 in the U.S. 230 in South Korea, 1,420 in India, and 570 in Canada. Another important issue involves government involvement - degree of corruption, strength of family ties, depth of involvement, etc. Also helpful comparisons of what a new home/apartment buyer gets in China vs. U.S.

The authors provide a useful checklist type approach to reviewing key issues that may be problematic in doing business in developing economies.
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17 of 21 people found the following review helpful By Jackal on September 29, 2011
Format: Hardcover
Key insight: In emerging markets the infrastructure (e.g. funding, roads) is not so built up so companies need to address this directly to be successful. This probably means that their strategies need to be less focused than is possible in developed markets.

If you need a whole book to be told this message, I can recommend the book to you. You also get some very shallow case studies, supporting the argument. It is basically the authors interviewing a few executives, who corroborate the authors' key insight (above)

The content deserves three stars. The over-promising title, the lack of detailed examples, and taking 200 pages to get the key insight across deserves one star. So all in all a two star book. Instead of buying the book I recommend picking up some of the authors' Harvard Business Review articles. You get the same knowledge for less money and, more importantly, in much fewer pages than 200.
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2 of 2 people found the following review helpful By Mr Rai on December 30, 2010
Format: Kindle Edition
It is not easy to establish a strategic starting point in conducting business in E.M. This book covers a lot of ground when it comes to analysing successful companies involved in E.M. and also looks at why companies often fail in these markets. From such cases and also studying the fabric of the specific countries involved, the authors have proposed a rational and accessible tool-kit in allowing you to find a good entry point in these promising markets. This is a must read for anybody who would like to be exposed to the emerging markets.
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1 of 1 people found the following review helpful By STEVEN C WATKINS JR on July 11, 2010
Format: Hardcover
Fantastic book! If I had "Winning in Emerging Markets" in 2004 when I started an engineering firm in Baghdad, it would have saved me a great deal of time and money. Although Iraq's far from being an emerging market, much of the book still applies. I believe Toolkit 2-3 is especially valuable for strategizing entrepreneurs and Toolkit 3-1 is an excellent way to frame the business landscape.
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1 of 1 people found the following review helpful By Angelena on March 6, 2014
Format: Kindle Edition Verified Purchase
I am a business professor. I found the articles from which this book grew so helpful in my graduate global marketing class that I decided to adopt it as a text for the class.
The underlying theory is easy to understand and provides a good model for better understanding the challenges in and from emerging markets. The book also provides extended examples of the various situations and companies that have used the various strategies the authors suggest in those situations.
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1 of 1 people found the following review helpful By Andy from Outer Space on December 23, 2013
Format: Hardcover Verified Purchase
Book was purchased with intent to learn more about the problems business's face when entering into emerging markets. The book clearly illustrates (literally there are graphs and other visual aids) the problems and opportunities in emerging markets as well as emerging markets competing for business in developed markets. It was very easy to understand, and I have this book as a reference while traveling to 3rd world countries and can speak for it's accuracy about defining institutional voids. I am layman, but this book was written for the widest possible audience. It is full of case studies to define the author's message and give credibility to questions and solutions they pose.

This book is for you if.......
- Would like to learn the definition of emerging markets and examples of such
- Are considering expanding business operations and need superficial information on what to expect.
- Like to get an idea of how business solve problems when trying to enter or compete against emerging markets

This book is not for you if.......
- You do not care about international business
- Expect all the answers from one book, that type of information will result from proper due diligence.
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1 of 1 people found the following review helpful By Anurag Gupta on March 20, 2013
Format: Hardcover
Authors discuss institutional voids such as delays in registering a business, build buildings, time delays in obtaining a judicial decision, lack of consumer goods rating agencies such as Consumer Reports and JD Power. This environment requires a global company moving into an emerging market to develop auxiliary businesses and relationships that it may not have needed to develop in developed markets. This environment makes it relatively easier for local companies and these advantages may carry over to their expansion into other emerging markets.

The book is verbose and lacks detailed case studies.
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