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This is a must read for anybody who would like to be exposed to the emerging markets.
The book also provides extended examples of the various situations and companies that have used the various strategies the authors suggest in those situations.
Reading how multinationals and local firms strategize to compete in developing markets will help you prepare your plans or polish your tactics.
Tarun Khanna and Krishna Palepu have become the authority on emerging market strategies. This book is a good collection of their case work on several companies - local and... Read morePublished 7 days ago by Righthalf
This was a required read for a course on emerging markets at Wharton. Extremely pragmatic and a useful handbook for thinking about institutional voids and what they mean for doing... Read morePublished 5 months ago by Melissa Morales
Bought this for class. It worked well. It is well-written in an easy manner. The concepts are clear and easy to understand, then it becomes heavily detailed. Read morePublished 21 months ago by Elvis
To succeed in business in any new market, you have to know what's happening there and what conditions you're likely to find. Read morePublished 22 months ago by Rolf Dobelli
The book is informative, but this subject material is rapidly changing ("emerging markets" never stop emerging). Read morePublished on August 9, 2012 by Lives
I ordered this book for class. I was a bad student and I did not read it. However, the delivery was in time and the book came in wonderful condition.Published on August 7, 2012 by INDbuy
Since 1998 when I founded the S. California based Center for Global Leadership Worldwide, my colleagues and I have done extensive work in Asia in senior management education and... Read morePublished on October 7, 2010 by gerard