This is the first book to present the entire process for securing e-learning business successfully. It provides practical tips and techniques for conceptualizing winning ideas, writing winning proposals, and staging winning presentations. The book covers e-learning standards, certifications, budget concerns, ROI, legal considerations, project management and it includes checklists, templates, and actual examples from successful e-learning proposals and real cases. It delineates the ten steps in the E-Learning Business Acquisition Process and illustrates how to make significant profits in the competitive e-learning industry.
Karl M. Kapp, Ed.D., CFPIM, CIRM, is a scholar, writer and expert on the convergence of learning, technology and business operations. His background teaching e-learning classes, knowledge of adult learning theory, and experience training CEOs and front line staff provides him with a unique perspective on organizational learning. His experience with technology companies and high-tech initiatives provides him with insights into the future of technology and learning. He shares those insights and perspectives with students, clients and others through writing, consulting and coaching in the field of organizational learning.
Most recently, his insights and perspectives are shared in his third book, "Gadgets, Games and Gizmos for Learning: Tools for Transferring Know-How from the Boomers to the Gamers" published by Pfeiffer an imprint of Wiley. The book describes the learning methods necessary to transfer knowledge from the boomer generation to the upcoming gamers using tools such as gadgets, games and gizmos. The book's web site is www.gadgetsgamesandgizmos.com.
Karl is currently working on this fourth book co-authored with Tony O'Driscoll which will be published in Fall 2009 by Pfeiffer titled "Learning in 3D" where he and Tony discuss virtual world learning designs.
Karl understands how to create effective learning within organizations. He received his Doctorate of Education in Instructional Design at the University of Pittsburgh in Pittsburgh, PA. He is a full professor of Instructional Technology at Bloomsburg University in Bloomsburg, PA. In Bloomsburg's graduate program, he teaches the capstone course in which students are formed into "companies," write a business plan, receive an e-learning Request for Proposal (RFP), write a 40-page proposal, develop a working prototype, and present their solution to representatives from various learning and e-learning corporations throughout the United States.
As a professor of instructional technology, Karl was instrumental in forming Bloomsburg's on-line E-Learning Developer's Certificate which provides on-line education to instructional designers who want to transition to developing on-line instruction. He has taught online learning courses to students from all over the world. As Assistant Director of Bloomsburg University's acclaimed Institute for Interactive Technologies (IIT), Karl helps government, corporate and non-profit organizations leverage learning technologies to positively impact employee productivity and organizational profitability through the effective use of learning. He provides advice on e-learning design, learning infrastructures and e-learning technologies to such companies and organizations as AstraZeneca, Pennsylvania Department of Public Welfare, Toys R Us, Kaplan-Eduneering, Kellogg's, Sovereign Bank, and Federal Government Agencies.
Karl consults with several learning technology companies and advises Fortune 500 companies on the use of technology for transferring knowledge to their employees. He has been interviewed by such magazines as Training, ASTD's T&D, Software Strategies, Knowledge Management, Distance Learning, and PharmaVoice and by television, and radio programs. He helps organizations to devise strategies around Learning Management Systems, mobile learning solutions, learning through Social Networking, knowledge transfer, immersive learning, instructional design and learning strategy development. In 2007, Karl was named one of the Top 20 Most Influential Training Professionals as voted by TrainingIndustry, Inc.
