Customer Reviews

Winning E-Learning Proposals: The Art of Development and Delivery

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I cannot imagine WRITING an e-learning proposal of any kind without reading this knowledgeable book. The relationship between implementing enterprise and vendor is the fulcrum of a effective program, and this book will increase the odds of success, not just in finding the right partner and structuring the right arrangement, but rolling out the right work.

I also like how honest Kapp is in dealing with the fact that, while meeting the customers' needs is paramount, that does not mean the customer is always right.

This book is for anyone who expects to make it in the business world and be successful at winning customers for e-learning accounts. The steps in the book guide the user how to put together a proposal that will get business for you. I found the book very useful to write a proposal and give a presentation that will make anyone stand out from the competition. Dr. Kapp makes it easy to understand in a step-by-step approach. If anyone wants to be successful in the field of e-learning, this book is a must have.

The book details each of the steps involved in responding to an RFP. From analyzing the RFP, researching and preparing the written proposal, its submission and finally presenting it to your potential client.

The book is very practical in its structure - a chapter dedicated to each section of a proposal. Chapters begin with 'Why this section is needed' which provides a complete rationale for including that section in your proposal. For most of us on the team who were new to proposal writing, this was helpful in developing an appreciation and correct orientation to the proposal writing process. This is followed by a detailing of what content should, and more importantly should not, go into the section. Finally there are examples culled from RFP's. The examples, both good and bad, were a great springboard to begin writing our own proposal.

I would draw special attention to the 'Defining the Problem' chapter. Following the 'Requirements Matrix' the 'Thought Provoking Questions' and included sample 'Problem Definition Worksheet' helped us identify and home in on the 'problem'. This is perhaps by far the most critical aspect of the proposal writing process. I would suggest taking this chapter seriously.

At another level, having the book around cut short many debates and disagreements within the team about how to go about a certain issue. It helped us stay focused.

On the whole this book is a very practical guide to complete the task at hand. I recommend it highly.

This book helped me complete a proposal that I wasn't expecting to write. A project-management/proposal-writing refresher with an eLearning twist.