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Winning Political Campaigns: A Comprehensive Guide to Electoral Success [Kindle Edition]

William S. Bike , Fran Ulmer

Kindle Price: $9.99

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Book Description

Winning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike is a comprehensive handbook for planning, organizing, and executing a successful campaign for elective office.

Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers. Winning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more.

Extensively revised and updated in 2012, the third edition is extremely thorough and detailed. Particularly useful are the numerous checklists and appendices, which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.

Winning Political Campaigns is so thorough because few other authors can combine Bike's background: candidate, officeholder, political worker and volunteer, award-winning journalist, historian, public relations professional, publications director, government employee, fundraiser, and budget director.

Winning Political Campaigns is highly readable because of real-life examples drawn not only from the political world but from the worlds of sport, higher education, history, and more. Bike is as likely to make a point with a quote from the Bible or an example from a baseball manager or Star Trek as he is to quote or use examples from political figures.

The format of Winning Political Campaigns and much of the information in it makes it perfect for those working on low-profile, grassroots, and local races.

Product Details

  • File Size: 592 KB
  • Print Length: 364 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Central Park Communications, Inc.; 3 edition (April 5, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007U7C31K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,394,343 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

William S. Bike is Senior Vice President of Central Park Communications, a communications consulting and political consulting firm based in Chicago, and is Director of Advancement and Alumni Affairs Communications for the University of Illinois at Chicago College of Dentistry. Bike has worked in journalism, public relations, and politics since 1979 and is the former Communications Chair of Democratic Leadership for the 21st Century Chicago, a Democratic activist group.

Bike has won the highest award in Chicago journalism, the Peter Lisagor Award, four times, as well as numerous other journalism awards. He also is the author of the books Streets of the Near West Side (ACTA Publications, 1996, and 1stBooks Library, 2001) and Winning Political Campaigns (Denali Press, 1998 and 2001) a how-to book about political campaigning; and the editor of Essays on Earl Renfroe--A Man of Firsts (UIC College of Dentistry Press, 2001).

A political pundit, Bike has made numerous radio, television, and print appearances concerning politics and government in numerous venues including CNN, Fox News, and the Chicago-Sun Times.


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