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Winning Political Campaigns : A Comprehensive Guide to Electoral Success (Second Edition) Paperback – April, 2001

ISBN-13: 978-0938737384 ISBN-10: 0938737384 Edition: 2nd

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Product Details

  • Paperback: 272 pages
  • Publisher: Denali Pr; 2nd edition (April 2001)
  • Language: English
  • ISBN-10: 0938737384
  • ISBN-13: 978-0938737384
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,707,807 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S. Chicago communications consultant Bike offers the view from the trenches, from advertising and alliances through campaigning to fund-raising and on to strategizing and the "zenith" (i.e., what to do after election day). Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider; for example, the section "Campaign Literature" covers color, layout, mailing, technology, message, printing, type, photos, direct mail, and sample ballots, and "Grooming" includes advice on hairstyles, clothing, and jewelry. Bike's style is conversational and features lively anecdotes illustrating the success or failure of specific approaches; 15 appendixes include checklists, summaries of relevant laws, resource guides, a media glossary, and a sample news release and direct-mail piece. Certain to be useful to potential candidates. Mary Carroll --This text refers to an out of print or unavailable edition of this title.

Review

"Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider." -- Booklist, Jan 1, 1998

"Covers the essentials...provides practical information. It's both a reference book and a self-help manual. Recommended." -- Library Journal, April 1, 1998

"Providing essential tools, practical pointers, and valuable advice about running campaigns successfully." -- Grass Roots Campaigning, March 21, 1998

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Midwest Book Review on October 14, 2001
Now in an expanded and updated second edition, William Bike's Winning Political Campaigns is the definitive "how to" handbook for planning, organizing and implementing a successful campaign for elective office. Designed for novice campaigners, there is a wealth of information that would benefit even the more experienced campaign worker. This new edition is enhanced with political ideas, tactics, strategies and advice gleaned from the experiences of the Jesse Ventura, Hillary Clinton, and George W. Bush campaigns. If you are involved in any elective office political campaign at any level, read William Bike's Winning Political Campaigns.
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4 of 4 people found the following review helpful By Midwest Book Review on August 11, 2001
Now in an updated and expanded second edition, William Bike's non-partisan "how to" manual, Winning Political Campaigns: A Comprehensive Guide To Electoral Success, continues to be an ideal primer for the novice who aspires to an elected office whether it be with municipal, county, state, or federal government bodies. Easy-to-read and with the contents arranged alphabetically, Bike covers all aspects of campaigning from advertising and building alliances, to fundraising and voter contact. Thorough, detailed, "user friendly", Winning Political Campaigns is essential reading for anyone entering the political arena -- and has a great deal of value for even those who are experienced in seeking political office for themselves or their candidates of choice.
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1 of 1 people found the following review helpful By A. Reback on May 6, 2005
This book is a decent primer, but there are better alternatives including "How To Win A Local Election: A Complete Step-by-Step Guide" by Lawrence Grey. This book goes into sufficient depth on a variety of topic, but the organization is seriously flawed -- the text is organized alphabetically, ...with a chapter on "Creativity," followed by "Elections," "Events," "Family," etc. It's not organized by timeline to the election, by roles, nor by any seemingly rational structure. Some parts are just too simplistic, for instance suggesting that "if you do not have access to a personal computer, your local printing firm ... library, or high school does." The book does cover a breadth of topics - since you can't peek inside this book I'll list the top level contents: Advertising, Alliances, Business, Campaign literature, Campaigning, Candidate, Comportment, Consituency, Contact, Creativity, Debates, Elections, Events, Family, Fieldwork, Functions, Fundraising, Headquarters, Issues, legal Issues, Management, Media, Media Kit, Organization, Party Choice, Polling, Research, Resources, Speeches, and Strategy. All-in-all an okay book covering a wide variety of topics, but NOT the must-have book if you're running for office or working on someone's campaign.
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By Diana on April 16, 2012
Verified Purchase
This is a good primer for those involved at any level of politics. It was most disheartening that they campaign in which I was participating was run by a "know it all" who used none of the common sense ideas - and lo and behold the candidate for whom we were working lost badly.
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