Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S. Chicago communications consultant Bike offers the view from the trenches, from advertising and alliances through campaigning to fund-raising and on to strategizing and the "zenith" (i.e., what to do after
election day). Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider; for example, the section "Campaign Literature" covers color, layout, mailing, technology, message, printing, type, photos, direct mail, and sample ballots, and "Grooming" includes advice on hairstyles, clothing, and jewelry. Bike's style is conversational and features lively anecdotes illustrating the success or failure of specific approaches; 15 appendixes include checklists, summaries of relevant laws, resource guides, a media glossary, and a sample news release and direct-mail piece. Certain to be useful to potential candidates. Mary Carroll
--This text refers to an out of print or unavailable edition of this title.
"Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider." -- Booklist, Jan 1, 1998
"Covers the essentials...provides practical information. It's both a reference book and a self-help manual. Recommended." -- Library Journal, April 1, 1998
"Providing essential tools, practical pointers, and valuable advice about running campaigns successfully." -- Grass Roots Campaigning, March 21, 1998