Identifies a fundamental shift in the meaning of value in the changing world. The text explains that because of the movement from a nation-state economy to a global market, and the movement from a manufacturing and service-based economy to one based on knowledge and digital information, customers are now placing high value on the "knowledge" aspect of a product or service.
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The move toward an information-based global economy has reconfigured the corporate playing field and generated a variety of new opportunities for businesses of all types. In Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging 'Age of Abundance', management consultants Barry Sheehy, Hyler Bracey, and Rick Frazier use examples of companies that have taken advantage of today's shifting tides--along with those that haven't--to lay out a blueprint for future action.
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