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Winning Results with Google AdWords, Second Edition Paperback – December 8, 2008

ISBN-13: 978-0071496568 ISBN-10: 0071496564 Edition: 2nd

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Product Details

  • Paperback: 400 pages
  • Publisher: McGraw-Hill Osborne Media; 2 edition (December 8, 2008)
  • Language: English
  • ISBN-10: 0071496564
  • ISBN-13: 978-0071496568
  • Product Dimensions: 9.2 x 7.3 x 0.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #225,140 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"Andrew Goodman is the world's leading authority on Google Adwords. ...This book had better be on your desk, not on your shelf, if you expect to win with Google." --Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar

"When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?" --Sean Neville, CEO, Simply Audiobooks

About the Author

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.


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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

26 of 26 people found the following review helpful By Frank Salvatore on February 28, 2009
Format: Paperback
The title implies that the book will be a how-to manual getting great results with Google AdWords. Not exactly. It does however provide great nuggets of information and helpful tips as well as great insight into how Google evaluates your AdWords campaigns - especially relative to Quality Score. It is up to date as well, as the strategies presented here are new - and many of them are being echoed elsewhere - such as starting campaigns with relatively few keywords and then expanding to the long tail once your quality scores are high. This is in stark contrast to the old way of doing things which involved going after the long tail right out of the starting gate with hundreds of keywords. Your quality score is likely to suffer these days with this old approach.

The book is however way too wordy and provides a lot of extraneous information for the online marketer who is looking to improve their campaigns. If you're already familiar with the industry and search in general, I would recommend skimming the first two chapters - especially chapter 2 - to find nuggets that would be helpful for what you are trying to do. For example, it is good to know just how often a user clicks on a sponsored ad as opposed to a paid listing - on page 22 (Chapter 1) Goodman mentions that Google staff have stated informally that this number can be 15% of the time or higher. Chapter 2 goes into history, which I found to be not so helpful. Chapter 12 was a look to the future which I also didn't get a whole lot out of. The middle chapters of the book were very good, although still too long.
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1 of 1 people found the following review helpful By Charles on June 13, 2011
Format: Paperback
Interesting book, provides a lot information regarding the story of adwords and how it became such a massive business. With regards to advise, good but a little too neutral
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1 of 1 people found the following review helpful By Kyle Cordes on October 1, 2010
Format: Paperback Verified Purchase
From the cover and title, I expected a rather low-end book, targeted at neophytes only. But I bought the book anyway (based on a strong recommendation from a peer) and was very pleased! Aside from the first few chapters (with many details about the history of search advertising), many chapters of this book are very helpful in getting up to speed on core, competent use of AdWords and similar tools.
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By Thrill-Seeker on November 16, 2011
Format: Kindle Edition Verified Purchase
The genius of Google AdWords come through in this insightful book. The complexity of the Google system is clearly explained and daunting in its permutations.
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