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Winning Results with Google AdWords 1st Edition

32 customer reviews
ISBN-13: 978-0072257021
ISBN-10: 0072257024
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Editorial Reviews

From the Back Cover

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.

  • Learn to use the Google AdWords Keyword Tool to your advantage
  • Maximize existing and familiar keywords--and remove negative search phrases
  • Increase conversion rates and determine which traffic-tracking methods are right for you
  • Systematically test ad copy and develop a plan for ongoing keyword discovery
  • Adjust your ad campaign based on the ROI data you collect
  • Gain new customers and retain customer loyalty through smart ad copy and personalization
  • Zoom ahead of your competitors by using AdWords rapid feedback cycles
  • Filter out inappropriate or irrelevant prospects

Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.

About the Author

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.

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Product Details

  • Paperback: 376 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (July 22, 2005)
  • Language: English
  • ISBN-10: 0072257024
  • ISBN-13: 978-0072257021
  • Product Dimensions: 7.3 x 0.8 x 9.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #2,594,297 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

157 of 175 people found the following review helpful By Andreas Ramos on October 4, 2005
Format: Paperback
Okay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.
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25 of 26 people found the following review helpful By JP Richards on January 17, 2006
Format: Paperback
For being "boring" I give this book one out of five, for "getting results" three out of five, and minus one overall for being "out-dated". Therefore, two stars.

*** Start with "Boring". ***

This books reads like a terrible University book, I hated some most it because:
- How lengthy and irrelevant the paragraphs are
- 300 pages!!! Come on, this book could have been 100 to 150 pages tops.
- Subjective POV
- Not proving and establishing creditability with actually case studies and stats. Instead stating `I had this client, and we did this...'
- Quoting Seth Godin about 17 times! (Maybe I should have bought Seth's book instead?!)

*** Being "Out-dated". ***

Unlike most University books this book needs a "New Edition" - already. Go figure, the book is only a year old; then again Google Adwords is only going to be three years old in February 2006. Sadly, there weren't even chapter summaries and a glossary of terms.

***"Getting results". ***

If you're an advanced Google advertiser you are wasting your time reading this book, if you're a Google advertiser beginner or a immediate (as was I) read this book it could save you $1000s - it would have for me. I'll save you the time and give you what I think are the best parts:

- Use the "keyword tool" from Overture (yahoo's adword program) to establish choice keywords
- CTR (click through ratio) is very important because the higher your CTR the less you pay for your ad position, and the lower your CTR the more you have to pay for ad positioning
- Your Ad Position = CTR x Max Bid. Therefore, if I bid $1 and you bid $1, but my CTR is 3.2% and yours is 3.1% my ad will appear above yours.
- Don't bid to be #1 because you'll waste your money.
Read more ›
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14 of 15 people found the following review helpful By Jiri Novotny on July 6, 2006
Format: Paperback Verified Purchase
This is probably the best AdWords book that I've laid my hand on. It's is certainly much better than the similar book called "Google Advertising Guerrilla Tactics: Google Advertising A-z Plus 150 Killer Adwords Tips & Tricks". If you are deciding between these books, grab Winning Results With Google Adwords. Although that the 'Guerilla Tactics' book is newer, this book is much more useful.

All books about AdWords are somehow outdated, but it's not really important. All the fundamental things are included in this comprehensive book.

It has helped me to improve my AdWords campaign which is now more profitable, 'Guerilla Tactis' book failed to do that.
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6 of 6 people found the following review helpful By Kathy Grace on June 29, 2007
Format: Paperback Verified Purchase
Maybe the reason people are still giving this book 5-star reviews is that it's crammed full of incredibly useful information. The 0.5% CTR limit is NOT the most important thing about Adwords, no matter what one of the other reviewers (Andreas Ramos) says. And although the limit is gone, keeping your CTR high is still critical to effective results.

It's the nature of computer books to become outdated more rapidly than most other non-fiction categories. Writing about Google is particularly tough, as they are such a rapidly moving target. However, I'd say that 95% of the advice in this book still holds. Two years after publication, that's pretty good.

Uniquely among the books in this area, Goodman writes in depth from many points of view: both the micro nuts-and-bolts stuff and the macro big-picture stuff. If you want to learn as much as you can about Adwords, get Goodman (and then Perry Marshall's book). I'm looking forward to the 2nd edition.
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6 of 6 people found the following review helpful By Anthony J. O'krongly on May 15, 2007
Format: Paperback
I had been running an adword campaign for 3 months with limited success. I immediately used every tactic I could from this book and increase the quantity of terms I used, the quality of terms I used, my ad text, my landing pages, my offer.... and my Results. I almost instantly increased my Profits 10x over what I was making before this book. At the same time I dropped my cost per click from .59 to .14.

I am not a web guru. I'm not a marketing guru. I'm not a sales guru. I just read the book and did what he said to do. The real key for me was in finding seldom considered keywords that cost tons less than the obvious keywords, and still bring in the traffic. I learned it from this book.

(This update is a year after reading the book: I'm now a Google Professional and help others transform their Google Adwords programs. This book plus lots of real-world experience made that happen.)
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6 of 6 people found the following review helpful By Wilson L. Chua on August 10, 2006
Format: Paperback
I guess, that for a newbie, the entire book would be interesting, but for me, i found the meaty parts to be in part III , from chapter 6 onwards.

Readers that are running current adwords campaign can benefit greatly from the chapter on "Writing Winning Ads' and on 'Increasing Conversion Rates'

These two chapters alone is worth the price of the book
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