Winning Results with Google Ad Words and over one million other books are available for Amazon Kindle. Learn more

FREE Shipping on orders over $25.

Used - Like New | See details
Sold by BarginHunters.
 
   
Have one to sell? Sell yours here
Start reading Winning Results with Google Ad Words on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Winning Results with Google AdWords [Paperback]

Andrew Goodman
4.2 out of 5 stars  See all reviews (32 customer reviews)


Available from these sellers.


Free Two-Day Shipping for College Students with Amazon Student

Formats

Amazon Price New from Used from
Kindle Edition $13.06  
Paperback --  
Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now
There is a newer edition of this item:
Winning Results with Google AdWords, Second Edition Winning Results with Google AdWords, Second Edition 3.9 out of 5 stars (8)
$22.05
In Stock.

Book Description

July 22, 2005 0072257024 978-0072257021 1
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.


Editorial Reviews

From the Back Cover

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.

  • Learn to use the Google AdWords Keyword Tool to your advantage
  • Maximize existing and familiar keywords--and remove negative search phrases
  • Increase conversion rates and determine which traffic-tracking methods are right for you
  • Systematically test ad copy and develop a plan for ongoing keyword discovery
  • Adjust your ad campaign based on the ROI data you collect
  • Gain new customers and retain customer loyalty through smart ad copy and personalization
  • Zoom ahead of your competitors by using AdWords rapid feedback cycles
  • Filter out inappropriate or irrelevant prospects

Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.

About the Author

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.

Product Details

  • Paperback: 376 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (July 22, 2005)
  • Language: English
  • ISBN-10: 0072257024
  • ISBN-13: 978-0072257021
  • Product Dimensions: 9 x 7.4 x 0.8 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #1,208,203 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews
156 of 174 people found the following review helpful
2.0 out of 5 stars Nice, but... it's obsolete October 4, 2005
Format:Paperback
Okay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.
Was this review helpful to you?
25 of 26 people found the following review helpful
2.0 out of 5 stars A Boring Slightly Outdated University Book... January 17, 2006
Format:Paperback
For being "boring" I give this book one out of five, for "getting results" three out of five, and minus one overall for being "out-dated". Therefore, two stars.

*** Start with "Boring". ***

This books reads like a terrible University book, I hated some most it because:
- How lengthy and irrelevant the paragraphs are
- 300 pages!!! Come on, this book could have been 100 to 150 pages tops.
- Subjective POV
- Not proving and establishing creditability with actually case studies and stats. Instead stating `I had this client, and we did this...'
- Quoting Seth Godin about 17 times! (Maybe I should have bought Seth's book instead?!)

*** Being "Out-dated". ***

Unlike most University books this book needs a "New Edition" - already. Go figure, the book is only a year old; then again Google Adwords is only going to be three years old in February 2006. Sadly, there weren't even chapter summaries and a glossary of terms.

***"Getting results". ***

If you're an advanced Google advertiser you are wasting your time reading this book, if you're a Google advertiser beginner or a immediate (as was I) read this book it could save you $1000s - it would have for me. I'll save you the time and give you what I think are the best parts:

- Use the "keyword tool" from Overture (yahoo's adword program) to establish choice keywords
- CTR (click through ratio) is very important because the higher your CTR the less you pay for your ad position, and the lower your CTR the more you have to pay for ad positioning
- Your Ad Position = CTR x Max Bid. Therefore, if I bid $1 and you bid $1, but my CTR is 3.2% and yours is 3.1% my ad will appear above yours.
- Don't bid to be #1 because you'll waste your money. Instead bid to be positioned between position two to five (this tip alone could have saved me $1000s in the beginning)
- Favorite ad position is two and three because you're either right above the "real" searches or first one on the top right
- Conversion rates are king. Try changing your landing page, and optimizing your landing page with a clear "call to action" and navigation.
- Use the "keywords" in ad copy to increase CTRs
- Buy a book on "Copy Writing", you will not good "copy writing" insights in this book. My favorite is "How to Write Good Advertisement" don't get fooled by how old it is
- Use "negative keywords", which are words with a "-" in front of them. Example, if you have the word "-free", and someone searches for "free team building" your ads for the keyword "team building" won't show up; saving you a click and saving money irrelevant searches lowering your CTR. A win/win

Andrew Goodman is a fellow Canadian doing his best. I know his next book or "Updated Edition" will be as you say Seth Godin says "Remarkable". And next time Andrew, please shorten the book by 100 to 150 pages.

PS. Great book marketing of your book, that's why I bought it.
Comment | 
Was this review helpful to you?
14 of 15 people found the following review helpful
5.0 out of 5 stars Excellent AdWords book July 6, 2006
Format:Paperback|Amazon Verified Purchase
This is probably the best AdWords book that I've laid my hand on. It's is certainly much better than the similar book called "Google Advertising Guerrilla Tactics: Google Advertising A-z Plus 150 Killer Adwords Tips & Tricks". If you are deciding between these books, grab Winning Results With Google Adwords. Although that the 'Guerilla Tactics' book is newer, this book is much more useful.

All books about AdWords are somehow outdated, but it's not really important. All the fundamental things are included in this comprehensive book.

It has helped me to improve my AdWords campaign which is now more profitable, 'Guerilla Tactis' book failed to do that.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars very nice
This is a very nice product and it lasts a good long time. I will be ordering a new one when I am ready!
Published 3 months ago by Giovanni Spataro
1.0 out of 5 stars THIS PRODUCT/ BOOK SUCKS- A WASTE OF MONEY
NOT WRITTEN WITH THE NON-- TEKKY IN MIND
THEY ARE ON MY SHELF ONLY UNTIL I CAN DONATE THEM TO A LIBRARY

DONT BUY THIS BOOK IT SUCKS
Published 6 months ago by Jeffrey S. Lauber
2.0 out of 5 stars Yes, out of date
This book was well written for its time but Google no longer uses the formulas found in this book. Any book written before August 2005 should be considered out of date at this... Read more
Published on January 8, 2008 by jimbo
5.0 out of 5 stars Textbook Version of Ultimate Guide
When I got Anthony Borelli's book, Affiliate Millions, I knew right away that I wanted to try my hand at placing ads on Google to generate traffic for websites and earn big... Read more
Published on October 13, 2007 by Rufus Quail
5.0 out of 5 stars Still the Adwords bible
Maybe the reason people are still giving this book 5-star reviews is that it's crammed full of incredibly useful information. The 0. Read more
Published on June 29, 2007 by Kathy Grace
5.0 out of 5 stars I got 10x more profits almost immediately from reading this book
I had been running an adword campaign for 3 months with limited success. I immediately used every tactic I could from this book and increase the quantity of terms I used, the... Read more
Published on May 15, 2007 by Anthony J. O'krongly
5.0 out of 5 stars Good enough to read twice
On my way to becoming a Google Ad Specialist I have done Google's courses online and off but found that Winning Results with Google AdWords by Andrew Goodman has added a tremendous... Read more
Published on October 30, 2006 by Tim Tevlin
3.0 out of 5 stars Meaty Part is in a few chapters
I guess, that for a newbie, the entire book would be interesting, but for me, i found the meaty parts to be in part III , from chapter 6 onwards. Read more
Published on August 11, 2006 by Wilson L. Chua
5.0 out of 5 stars One of the best AdWords book available
This Adwords book by Andrew Goodman is probably one of the best Adwords books around and even got positive feedback from the Google Engineer Matt Cutts (at Matt Cutt's personal... Read more
Published on July 24, 2006 by Carsten Cumbrowski
3.0 out of 5 stars Somewhat out of date but still pretty useful
Google is the most popular Internet search engine, so having your ad pop up on its search results can be a boon for your business. Read more
Published on July 12, 2006 by Rolf Dobelli
Search Customer Reviews
Only search this product's reviews

What Other Items Do Customers Buy After Viewing This Item?


Forums

Search Customer Discussions
Search all Amazon discussions

Topic From this Discussion
phrase matching in google
Yes. It is important to have tight adgroups. The main thing is having your keywords in your ad. If this means only having 10 keywords per adgroup then do it that way. Having your adgroups broken up into broad match, phrase match and exact match groups as you suggest is also good. Remember to have... Read more
Sep 17, 2006 by Casey J. Shumaker |  See all 3 posts
Welcome to the Winning Results forum Be the first to reply
Start a new discussion
Topic:
First post:
Prompts for sign-in
 



Listmania!


So You'd Like to...


Create a guide


Look for Similar Items by Category