Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
Winning Results with Google Ad Words
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Book Description
Editorial Reviews
From the Back Cover
Reach millions of targeted new customers right away!
With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.
- Learn to use the Google AdWords Keyword Tool to your advantage
- Maximize existing and familiar keywords--and remove negative search phrases
- Increase conversion rates and determine which traffic-tracking methods are right for you
- Systematically test ad copy and develop a plan for ongoing keyword discovery
- Adjust your ad campaign based on the ROI data you collect
- Gain new customers and retain customer loyalty through smart ad copy and personalization
- Zoom ahead of your competitors by using AdWords rapid feedback cycles
- Filter out inappropriate or irrelevant prospects
Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.
About the Author
Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.
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Customer Reviews
Most Helpful Customer Reviews
154 of 172 people found the following review helpful
Format:Paperback
Okay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.
25 of 26 people found the following review helpful
Format:Paperback
For being "boring" I give this book one out of five, for "getting results" three out of five, and minus one overall for being "out-dated". Therefore, two stars.
*** Start with "Boring". ***
This books reads like a terrible University book, I hated some most it because:
- How lengthy and irrelevant the paragraphs are
- 300 pages!!! Come on, this book could have been 100 to 150 pages tops.
- Subjective POV
- Not proving and establishing creditability with actually case studies and stats. Instead stating `I had this client, and we did this...'
- Quoting Seth Godin about 17 times! (Maybe I should have bought Seth's book instead?!)
*** Being "Out-dated". ***
Unlike most University books this book needs a "New Edition" - already. Go figure, the book is only a year old; then again Google Adwords is only going to be three years old in February 2006. Sadly, there weren't even chapter summaries and a glossary of terms.
***"Getting results". ***
If you're an advanced Google advertiser you are wasting your time reading this book, if you're a Google advertiser beginner or a immediate (as was I) read this book it could save you $1000s - it would have for me. I'll save you the time and give you what I think are the best parts:
- Use the "keyword tool" from Overture (yahoo's adword program) to establish choice keywords
- CTR (click through ratio) is very important because the higher your CTR the less you pay for your ad position, and the lower your CTR the more you have to pay for ad positioning
- Your Ad Position = CTR x Max Bid. Therefore, if I bid $1 and you bid $1, but my CTR is 3.2% and yours is 3.1% my ad will appear above yours.
- Don't bid to be #1 because you'll waste your money. Instead bid to be positioned between position two to five (this tip alone could have saved me $1000s in the beginning)
- Favorite ad position is two and three because you're either right above the "real" searches or first one on the top right
- Conversion rates are king. Try changing your landing page, and optimizing your landing page with a clear "call to action" and navigation.
- Use the "keywords" in ad copy to increase CTRs
- Buy a book on "Copy Writing", you will not good "copy writing" insights in this book. My favorite is "How to Write Good Advertisement" don't get fooled by how old it is
- Use "negative keywords", which are words with a "-" in front of them. Example, if you have the word "-free", and someone searches for "free team building" your ads for the keyword "team building" won't show up; saving you a click and saving money irrelevant searches lowering your CTR. A win/win
Andrew Goodman is a fellow Canadian doing his best. I know his next book or "Updated Edition" will be as you say Seth Godin says "Remarkable". And next time Andrew, please shorten the book by 100 to 150 pages.
PS. Great book marketing of your book, that's why I bought it.
*** Start with "Boring". ***
This books reads like a terrible University book, I hated some most it because:
- How lengthy and irrelevant the paragraphs are
- 300 pages!!! Come on, this book could have been 100 to 150 pages tops.
- Subjective POV
- Not proving and establishing creditability with actually case studies and stats. Instead stating `I had this client, and we did this...'
- Quoting Seth Godin about 17 times! (Maybe I should have bought Seth's book instead?!)
*** Being "Out-dated". ***
Unlike most University books this book needs a "New Edition" - already. Go figure, the book is only a year old; then again Google Adwords is only going to be three years old in February 2006. Sadly, there weren't even chapter summaries and a glossary of terms.
***"Getting results". ***
If you're an advanced Google advertiser you are wasting your time reading this book, if you're a Google advertiser beginner or a immediate (as was I) read this book it could save you $1000s - it would have for me. I'll save you the time and give you what I think are the best parts:
- Use the "keyword tool" from Overture (yahoo's adword program) to establish choice keywords
- CTR (click through ratio) is very important because the higher your CTR the less you pay for your ad position, and the lower your CTR the more you have to pay for ad positioning
- Your Ad Position = CTR x Max Bid. Therefore, if I bid $1 and you bid $1, but my CTR is 3.2% and yours is 3.1% my ad will appear above yours.
- Don't bid to be #1 because you'll waste your money. Instead bid to be positioned between position two to five (this tip alone could have saved me $1000s in the beginning)
- Favorite ad position is two and three because you're either right above the "real" searches or first one on the top right
- Conversion rates are king. Try changing your landing page, and optimizing your landing page with a clear "call to action" and navigation.
- Use the "keywords" in ad copy to increase CTRs
- Buy a book on "Copy Writing", you will not good "copy writing" insights in this book. My favorite is "How to Write Good Advertisement" don't get fooled by how old it is
- Use "negative keywords", which are words with a "-" in front of them. Example, if you have the word "-free", and someone searches for "free team building" your ads for the keyword "team building" won't show up; saving you a click and saving money irrelevant searches lowering your CTR. A win/win
Andrew Goodman is a fellow Canadian doing his best. I know his next book or "Updated Edition" will be as you say Seth Godin says "Remarkable". And next time Andrew, please shorten the book by 100 to 150 pages.
PS. Great book marketing of your book, that's why I bought it.
14 of 15 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is probably the best AdWords book that I've laid my hand on. It's is certainly much better than the similar book called "Google Advertising Guerrilla Tactics: Google Advertising A-z Plus 150 Killer Adwords Tips & Tricks". If you are deciding between these books, grab Winning Results With Google Adwords. Although that the 'Guerilla Tactics' book is newer, this book is much more useful.
All books about AdWords are somehow outdated, but it's not really important. All the fundamental things are included in this comprehensive book.
It has helped me to improve my AdWords campaign which is now more profitable, 'Guerilla Tactis' book failed to do that.
All books about AdWords are somehow outdated, but it's not really important. All the fundamental things are included in this comprehensive book.
It has helped me to improve my AdWords campaign which is now more profitable, 'Guerilla Tactis' book failed to do that.
Most Recent Customer Reviews
Yes, out of date
This book was well written for its time but Google no longer uses the formulas found in this book. Any book written before August 2005 should be considered out of date at this... Read more
Published on January 8, 2008 by jimbo
Textbook Version of Ultimate Guide
When I got Anthony Borelli's book, Affiliate Millions, I knew right away that I wanted to try my hand at placing ads on Google to generate traffic for websites and earn big... Read more
Published on October 13, 2007 by Rufus Quail
Still the Adwords bible
Maybe the reason people are still giving this book 5-star reviews is that it's crammed full of incredibly useful information. The 0. Read more
Published on June 29, 2007 by Kathy Grace
I got 10x more profits almost immediately from reading this book
I had been running an adword campaign for 3 months with limited success. I immediately used every tactic I could from this book and increase the quantity of terms I used, the... Read more
Published on May 15, 2007 by Anthony J. O'krongly
Good enough to read twice
On my way to becoming a Google Ad Specialist I have done Google's courses online and off but found that Winning Results with Google AdWords by Andrew Goodman has added a tremendous... Read more
Published on October 30, 2006 by Tim Tevlin
Meaty Part is in a few chapters
I guess, that for a newbie, the entire book would be interesting, but for me, i found the meaty parts to be in part III , from chapter 6 onwards. Read more
Published on August 11, 2006 by Wilson L. Chua
One of the best AdWords book available
This Adwords book by Andrew Goodman is probably one of the best Adwords books around and even got positive feedback from the Google Engineer Matt Cutts (at Matt Cutt's personal... Read more
Published on July 24, 2006 by Carsten Cumbrowski
Somewhat out of date but still pretty useful
Google is the most popular Internet search engine, so having your ad pop up on its search results can be a boon for your business. Read more
Published on July 12, 2006 by Rolf Dobelli
Google Adwords
Google Adwords are the amazing way for SME Business promotions in Global Markets.
If you are the volume suppliers of clothes, electronics, toys ....etc. Read more
If you are the volume suppliers of clothes, electronics, toys ....etc. Read more
Published on July 4, 2006 by Chan Kon San Ivan
Comprehensive and Extensive
I really enjoyed studying this book about Google Adwords. The author does a very good job covering the topic and gives a lot of background information. Read more
Published on June 4, 2006 by Marinus M. Grootenboer
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
google labs, persuasive technology, sergey brin, smart pricing, sponsored links, ypsilon chair, expanded broad matching, search network partners, conversion tracker, targeted clicks, disabled keywords, paid search campaign, bidding platform, regular search results, content targeting, bid management software, inappropriate prospects, bid management tools, web credibility, user search behavior, keyword inventory, commercial queries, search marketers, web analytics software, keyword discovery Key Phrases - Capitalized Phrases (CAPs): (learn more)
Winning Results, Google Search, Increasing Conversion Rates, Tracking Users, They Click, Seth Godin, Billion Afterthought, Ask Jeeves, New Tan, United States, Writing Winning Ads, Iguana Corp, Danny Sullivan, File Edit View, Google News, Expanding Your Ad Distribution, The Rapid Rise of Paid Search, Yahoo Search, Setting Up Ad Groups, Brian's Buzz, Bookmarks Tools Help, Cubicles Etc, Silicon Valley, Google Editorial, Open Text Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
google labs, persuasive technology, sergey brin, smart pricing, sponsored links, ypsilon chair, expanded broad matching, search network partners, conversion tracker, targeted clicks, disabled keywords, paid search campaign, bidding platform, regular search results, content targeting, bid management software, inappropriate prospects, bid management tools, web credibility, user search behavior, keyword inventory, commercial queries, search marketers, web analytics software, keyword discovery Key Phrases - Capitalized Phrases (CAPs): (learn more)
Winning Results, Google Search, Increasing Conversion Rates, Tracking Users, They Click, Seth Godin, Billion Afterthought, Ask Jeeves, New Tan, United States, Writing Winning Ads, Iguana Corp, Danny Sullivan, File Edit View, Google News, Expanding Your Ad Distribution, The Rapid Rise of Paid Search, Yahoo Search, Setting Up Ad Groups, Brian's Buzz, Bookmarks Tools Help, Cubicles Etc, Silicon Valley, Google Editorial, Open Text Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
6
books
cite this book:
See all 6 books citing this book
- The Complete Idiot's Guide to Growing Your Business With Google by Dave Taylor in Front Matter
- Google Power: Unleash the Full Potential of Google by Chris Sherman on page 395
- Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Eugene Mordkovich, Boris Mordkovich on page 187
- Google Analytics by Mary E. Tyler on page 99
- eBay PowerSeller Million Dollar Ideas: Innovative Ways to Make Your eBay Sales Soar by Brad Schepp on page 108
See all 6 books citing this book
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