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Winning Sales Letters From Prospect to Close [Kindle Edition]

Ralph Allora
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

First impressions are critical.

Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters—From Prospect to Close teaches you how to:

  • Strategize your messages for every stage of the selling process
  • Command attention and motivate your clients
  • Put your best self in every note
  • Create engaging approaches for letters, e-mails, and text messages
  • Avoid the mistakes that sabotage great communication

“A sleek, practical guide to writing winning sales communications. Whether you’re a novice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this book will help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal



Editorial Reviews

About the Author

Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing communication strategy, promotions, and creative services for a wide range of clients in the media and service industries.

Product Details

  • File Size: 362 KB
  • Print Length: 240 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (August 9, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B002LC8HGE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #968,015 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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2 of 2 people found the following review helpful
5.0 out of 5 stars Winning Sales Letters From Prospect to Close January 15, 2012
By Bob L
Format:Paperback
Ralph is truly a marketing expert. His insights, coaching and advice in the world of advertising, marketing and communications have been highly valuable to me over the years. Winning Sales Letters From Prospect to Close is a perfect read for salespeople of all levels who want to improve the effectiveness of their communication.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent and helpful book! February 1, 2012
Format:Paperback|Verified Purchase
I found this book to be very helpful in all areas of business communication. Email and text communication is also included, which is especially important today. It's an easy read / good reference guide as the book also features a lot of great examples and quick tips.
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5.0 out of 5 stars Solid Advice, Great Examples May 26, 2014
By GeoUtah
Format:Paperback|Verified Purchase
Selling sucks. Prospecting, leads generation and cold calling is not easy. You've got your list. You're ready to make contact. This book will improve your open rates, call backs and copyrighting. Save printing costs, postage and effort by reading this well written, logical book. It is not obvious advice that you can Google and find for free any old place. Write with confidence. Warm up those cold calls.
This will be required reading for me web development sales reps from now on.
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Format:Paperback|Verified Purchase
What a great book to read, clearly and cleanly written, written with the intent of helping, great examples, how to not do something, reason why not to it then an example of a better way to write it. I used some of the principles in my current sales letter and I feel the information made a difference for the better.

I highly recommend this book not only for sales, but, to learn a style of writing that conveys meaning succinctly.
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More About the Author

Ralph Allora is the author of Winning Sales Letters From Prospect to Close (McGraw-Hill, 2009), a practical guide for harnessing the power of the written word. His corporate experience includes management and creative marketing roles at some of America's largest and best-known media brands such as Esquire, Motor Trend, Forbes and U.S. News & World Report. His consulting clients have included The New York Times, The Wall Street Journal, Gourmet, Harper's Bazaar, and Every Day With Rachael Ray. His advertorial and copywriting work has appeared in magazines including Architectural Digest, Self, Advertising Age, Good Housekeeping and Discover.

Throughout his career, he has delivered on-target brand strategy, promotions and creative messaging for large teams of sales and marketing professionals under demanding deadlines and high-pressure quotas. Publishers and advertising sales managers at the nation's largest media companies have sought him out for his ability to understand a brand's "voice" and translate it into savvy, highly effective sales letters.

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