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Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future Audio CD – Audiobook, CD, Unabridged
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Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart.” Publishers Weekly
In this timely, practical, perceptive, and thought-provoking book, Sachs (CEO, Free Range Studios) does a remarkable job trumpeting storytelling as a means by which people can effectively influence others.” CHOICE
The book is an interesting blend of marketing and advertising history, mythology, and psychology that pulled me in and kept me turning the pages the eye-catching illustrations of Drew Beam. Beam's artwork combined with Sachs's writing style kept me glued to the pages this one has earned a place on my bookshelf and a noteworthy position on my leadership development reading list.” T+D magazine, American Society for Training & Development
This fast-paced entertaining book takes on storytelling from the POV of a 24/7 information culture and shares the strategies and tactics that fuel today’s most compelling content.” Ketchum PR, On the Bookshelf: New Year Reads
Sachs offers a step-by-step guide to corporate storytelling, showing how brands can use recognisable characters, such as "freaks, cheats and familiars" to create instantly relatable campaigns Marketers who are able to define the core values of a brand then use them to engage the target audience in a compelling, relatable story are the ones who will thrive in the new media landscape of the "digitoral" age.” Warc
His investigation also unveiled a process to help others create winning stories that he shares with great depth and charm in this book.” 800 CEO READ
To influence this brave new world, first convince the global media marketplace of your story. The better the story, the better chance of making people think differently.” Quantas magazine
In the often superficial, deceptive world of marketing and advertising, social innovator Jonah Sachs is an individual with a conscience...Sachs’s engaging work is a call to arms for anyone who works to influence consumer choices.” getAbstract
ADVANCE PRAISE for Winning the Story Wars:
Dan Heath, coauthor, Switch and Made to Stick
Jonah Sachs knows stories. He’s responsible for some of the most popular and respected viral messages of all time: The Story of Stuff, The Meatrix, Grocery Store Wars, and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read Winning the Story Warsand join the fray.”
Nick Coe, CEO, Bath & Body Works; former President, Land’s End
History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book.”
Kumi Naidoo, Executive Director, Greenpeace International
Winning the Story Wars will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you’re ready to be a great storyteller, read this book.”
Deepak Chopra, founder, The Chopra Foundation
Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well.”
Bill Bradley, former US Senator; Managing Director, Allen & Company
We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell.”
Paul Hawken, author, The Ecology of Commerce and Blessed Unrest
In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. Winning the Story Wars explains why we respond to lieswhether in political or product ads, campaigns or speechesand how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world.”
About the Author
Top Customer Reviews
Whereas Sach's book is replete with beautiful air-brushed drawings and is well laid out, Signorelli's book uses whimsical cartoons that can be distracting. Furthermore, the cartoons themselves give one the sense that this book is too simple. Simple yes, but powerful nevertheless. In fact, putting looks aside, I favor StoryBranding for its approach.
Sach's approach is testimony to how verbosity can get in the way of interest and meaning. At times, while reading about the supposed learnings one can glean from religious or well-known tales, I found myself thinking hard to understand the point. At times, I had to let go hoping that things would get clarified with more reading. Signorelli's staright-forward, and sometimes humorous, self-deprecating style is in stark contrast with Sach's. Wheras Sach's writes more from the clouds down. Signorell writes from the ground up. Additionally, at times, I felt that Sach's was also interjecting his liberal political philosophies. Whereas he tries to hide how he feels about Glen Beck in his first chapter, its an obvious all-too-obvious "get back" for some not-so-flattering comments Beck made about one of his videos.
Another interesting contrast is seen in the different ways each author portrays the hero of a brand's story. Sach's subscribes to the notion that the hero is always the consumer. He sees the role of the brand as more of a mentor or advisor who is interested in showing the consumer how to overcome certain conflicts on route to his or her goal.Read more ›
As a non-marketer myself it was interesting to recall the various ad campaigns in the book and think about which ones had, in fact, reached me and others which had not. But Sachs takes it a step further encouraging marketers to employ his story telling technique (or really, to fight the Story Wars) not just so that they might reach more consumers but also so that the entire discourse of marketing might reach a higher plane. This was a marketing book with a greater message about personal authenticity and truth to self that I found very rewarding to read. Highly recommended.
The era dominated by print and traditional television media is in decline and being replaced by the "Digitoral" era, featuring a "digital" culture that has revived key elements of "oral" traditions. A successful marketing message is now a compelling story which gets passed from listener to listener. But there are five deadly sins which must be avoided: vanity, authority (relying on the facts without making an emotional connection with the audience), insincerity, puffery and gimmickry.
A good story uses elements from the shared myths that hold societies together, including: symbolic thinking; story, explanation and meaning; and ritual. Effective marketers are those who create new myths, and these can be used for good or for bad. Inadequacy marketing, which involves creating anxiety and the introducing a magic solution, tends to be harmful, whereas empowerment marketing tends to be beneficial.
The book includes a number of Basic Training segments, which provide the reader with detailed ideas on how to find values for a brand, how to define your core story elements, and how to generate your stories. Although the book is directed particularly to marketing professionals, it contains guidance which will be helpful for anyone who wants to communicate a message in a compelling manner. As a reader who is not a professional marketer I was not completely comfortable with all of the author's approach and advice, but I found the book as a whole to be well-written and helpful.
But inadequacy marketing is starting to lose its potency. We have come to realize that the products/services which promised to fulfill our inadequacies did not. We are beginning to doubt the experts which have pushed us to buy/use things simply based on their recommendations.
There is no question that inadequacy marketing - marketing that tells us we have a need and then sells us a product to fill that need - is still around. It has been the mainstay of marketing for recent times. But with the rise of social media, the playing field has been titled. We have become very cynical. We are exposed to more and more advertising and as a result are becoming much better out tuning out the messages trying to create a need based on some perceived inadequacy.
It is important to realize and understand that what has the power to influence consumers - for products/services/ideas/ideologies is changing. More and more we want to feel like we are part of the story. We no longer want or are willing to listen to and take action on one way messages. We want some control over what we do and what happens in our lives. We want to be the hero in our own story.
So what is the alternative to "inadequacy marketing"? According to Jonah Sachs, the author of Winning the Story Wars, it is "empowerment marketing".Read more ›
Most Recent Customer Reviews
The book has so many great ideas and things I agree with, but it's muddled with veiled attempts to discredit anything conservative in our country and push the progressive agenda... Read morePublished 9 months ago by Writer Will
Spot on for today's business environment. Avoids all boring Sales and Marketing meeting jargon and business blahs. Read morePublished 15 months ago by D. L. Miller
This book is very enjoyable, provides some amazing views and stories. It really will help you question your own storytelling methods. Thank you Mr. Sachs. Read morePublished 18 months ago by Claudio Rdgz
This is an important book for marketers and non-marketers alike, including anyone who cares about the future of our society. Read morePublished 23 months ago by Tom Bowman
I agree with the power of well told stories and there are some good examples. However, can't rate the book higher because I was a bit disappointed with some of the sample subjects... Read morePublished 23 months ago by Jon Burgess
Excellent thought provoking book. Any one in marketing, sales, or even church would benefit from the wisdom of this book.Published 23 months ago by David Brett