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Winning the Talent Wars
 
 
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Winning the Talent Wars [Hardcover]

Bruce Tulgan (Author)
4.8 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

January 2001
Bold new ideas that help managers get the work done in the age of flexible staffing. Cradle-to-grave job security went out the window with 1980s corporate downsizing. A new generation has been hired fully prepared to fend for themselves in the free-agent marketplace. Woe be to their managers, as talented people come and go like professional baseball players. It's a war out there, a war for talent, and the managers and companies who win will become the most agile, productive competitors in the global marketplace. Management expert Bruce Tulgan, highly sought-after consultant on staffing issues and author of Managing Generation X, the classic study of Generation X in the workplace, offers his six principles of staffing in today's work environment. This book will change fundamentally the way managers think about building a team of talented workers.


Editorial Reviews

Review

An excellent book for any management team to dissect and respond to chapter by chapter. -- Michael D. Parker, Chief Executive Officer, The Dow Chemical Company

Every page will grab you and change your thinking....great solutions to the greatest business challenge in the new economy. -- Douglas McCracken, Chief Executive Officer, Deloitte Consulting

Step by step, [Tulgan] shows leaders and managers how to take control of turnover... Tulgan is the new Tom Peters. -- Howard Jenkins, Chairman and Chief Executive Officer, Publix Super Markets, Inc.

Tulgan ... can give you both the strategic thinking and the tactics you need to win. -- Alan M. Webber, Founding Editor, Fast Company

Tulgan artfully blends timely insights with innovative solutions from the world's best companies... a whole new perspective. -- Terrence R. Ozan, Group Managing Director, Cap Gemini Ernst & Young

We all must compete in the free market for talent. Bruce Tulgan shows the way. -- William R. Johnson, Chief Executive Officer, H.J. Heinz Company

About the Author

Bruce Tulgan is founder and president of RainmakerThinking, Inc., a management training and consulting firm that researches the working lives of those born after 1963.

Product Details

  • Hardcover: 221 pages
  • Publisher: W. W. Norton & Company; 1 edition (January 2001)
  • Language: English
  • ISBN-10: 0393019586
  • ISBN-13: 978-0393019582
  • Product Dimensions: 9.5 x 6.4 x 0.9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #2,704,887 in Books (See Top 100 in Books)

More About the Author

Bruce Tulgan (New Haven, CT) is the author or coauthor of numerous books including, NOT EVERYONE GETS A TROPHY (2009), the best-seller IT'S OKAY TO BE THE BOSS (2007), and the classic MANAGING GENERATION X (1995). Since founding the management training firm RainmakerThinking, Inc. in 1993, he has been a sought-after keynote speaker and seminar leader. Tulgan's weekly video newsletter is available for free at www.rainmakerthinking.com.

 

Customer Reviews

21 Reviews
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3 star:
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Average Customer Review
4.8 out of 5 stars (21 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:
4.0 out of 5 stars The Shaman Speaks, January 24, 2001
By 
This review is from: Winning the Talent Wars (Hardcover)
If any written word can shake corporate America's middle management from its "do it the way it's always been done" stupor, "Winning the Talent Wars" is that word.

Tulgan recognizes the intertwined realities of a new workforce psyche, the technology-driven acceleration of information flow and the intense competition for knowledge resources. Unlike other authors attempting to demystify this subject, Tulgan is not content with a colorful analysis of these forces. He offers a host of innovative "rubber meets the road" techniques that can be applied almost immediately with little or no cost. Tulgan's book is a recipe for change, but the ingredient list within may be too tough for some middle managers to stomach. If you want to be a new economy chef, internalize this book. If you are a burger-flipper, don't even bother.

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7 of 7 people found the following review helpful:
5.0 out of 5 stars HARDCOVER version of Tulgan's workplace classic, December 19, 2002
By A Customer
This review is from: Winning the Talent Wars (Hardcover)
Winning the Talent Wars: How to Manage and Compete in the High-tech, High-speed, Knowledge-based, Superfluid Economy is the original hardcover version of Tulgan's workplace classic. His workplace philosophy, "Talent is the Show" is applied to all areas of HR: staffing, compensation, coaching-style management, training, and career paths. The only difference between this book and the recent softcover edition, Winning the Talent Wars: How to Build a Lean, Flexible, High-Performance Workplace, is a new forward and $8.40.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Whom to Include?, March 14, 2003
This review is from: Winning the Talent Wars (Hardcover)
In Good to Great, Jim Collins and his research associates learned that the great companies "...first got the right people on the bus, the wrong people off the bus, and the right people in the right seats -- and then they figured out where to drive it. The old adage 'People are the most important asset' turned out to be wrong. People are not [italics] your most important asset. The right [italics] people are."

The right people share the same values and, together, sustain their organization's commitment to those values. If involved in their organization's recruiting and interviewing process, as they should be, they will help to ensure that the right people will be hired (i.e. allowed on the "bus"). Obviously it is important to get talent and task in proper alignment. It is equally important to keep an organization's values in proper alignment with its objective.

Tulgan's important book is even more relevant and more valuable now than it was when first published about two years ago. As its subtitle correctly indicates, he explains "how to manage and compete in the high-tech, high-speed, knowledge-based, superfluid economy." That is to say, he wrote the book for decision-makers in all organizations (regardless of size or nature) to help them determine HOW to get "the right people on the bus, the wrong people off the bus, and the right people in the right seats"...and then keep them there.

All of the companies which Tulgan discusses (e.g. Johnson & Johnson and J.P. Morgan Chase) demonstrate one of Tulgan's core concepts: "In the new economy, every term of employment -- schedules, location, assignments, coworkers, pay, and more -- will be negotiation, whether you like it or not. The most valuable talent will have the most negotiating power. Every employment relationship will last exactly as long as the terms are agreeable to all parties." There is a new set of organizing principles for employing people in the new economy:

' Talent is the show.

' Staff the work, not the jobs.

' Pay for performance, and nothing else.

' Turn managers into coaches.

' Train for the mission, not for the long haul.

' Create as many career paths as you have people.

Tulgan devotes a separate chapter to each of these principles, explaining with meticulous care how to apply each to his reader's specific business situation. Note how these principles apply to any organization which competes for available talent and then is challenged to keep its best people who, more easily now more than ever before, can leave the "bus" whenever and wherever they wish. This situation is as common among the great companies whom Collins discusses as it is among the local merchants from whom we purchase various products and services.

Extensive research indicates that only one in 28-30 dissatisfied customers ever complains to the provider of the given product or service. All others simply never do business with that provider again...while continuing to express their dissatisfaction to family members, friends, and business associates. More often than not, customer dissatisfaction is the result of an unpleasant personal experience rather than because of a product defect. To extend Collins' metaphor, customers are among the "passengers" and can also get off the "bus" whenever and wherever they wish. Much has been written about the power of BUZZ (i.e. word-of-mouth) and the importance of creating "customer evangelists." From my perspective, winning the "talent war" is essential to winning the competition for customer's repeat business. A careful implementation of the strategies and tactics which Tulgan recommends in this book will help to achieve that ultimate objective.

Otherwise, not having "the right people on the bus...and in the right place," the "bus" will either never reach its destination or in the highly unlikely event that it does so, arrive with few (if any) "passengers" aboard.

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Inside This Book (learn more)
First Sentence:
Recently I conducted a seminar for leaders of a Silicon Valley-based company with about a thousand employees that makes monitoring devices and is owned by a Fortune 100 company. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
free market for talent, talent wars, talent network, staffing crisis, flexible work arrangements
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Marine Corps, Deloitte Consulting, Arthur Andersen, Van Dusseldorp, Filemon Lopez, Frank Gorman, General Electric, Silicon Valley, North America, Stanford University, Sun Microsystems, Texas Instruments
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