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Winning Through Intimidation Mass Market Paperback – November 12, 1984

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Product Details

  • Mass Market Paperback: 304 pages
  • Publisher: Fawcett (November 12, 1984)
  • Language: English
  • ISBN-10: 0449207862
  • ISBN-13: 978-0449207864
  • Product Dimensions: 6.8 x 4.1 x 1.1 inches
  • Shipping Weight: 4.8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (82 customer reviews)
  • Amazon Best Sellers Rank: #186,239 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

If you've ever found yourself coming out on the short end of the stick, you'll appreciate the rewards that can be yours whenyou take the initiative in every area of your life. Written by the bestselling author of MILLION DOLLAR HABITS, this business gem, explains in candid terms what intimidation is, why you become intimidated and how you can avoid the mental lapses that can cause you to fall victim to intimidation.

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Customer Reviews

I first read this book in 1978, I have re-read it multiple times and use it for reference.
Found this book to be a very interesting read and think it provides a profound insight into human nature.
If you're thinking of becoming your own boss - or just want avoid being chumped - read this book.
Mark Osterstock

Most Helpful Customer Reviews

74 of 77 people found the following review helpful By The Gooch on April 21, 2004
Format: Mass Market Paperback
Full confession - I never meant to take Robert J. Ringer's "Winning Through Intimidation" seriously. On a recent visit to my parents house I found a tattered, 30-year-old hardcover edition of this book on a dusty bookshelf in the storage room. The corny title caught my eye, so I grabbed it, thinking it might be fun to read for a laugh.
It wasn't just the age of the book that I figured would make it ripe for comedy (though I do wonder if Ringer's message to women that they too could use his philosophies and strategies - to "sell" themselves as wife material to a man - has been edited out of more recent editions). It is the fact that I find most sales technique books to be hilariously bad. I almost always find myself questioning whether the authors have ever worked a day in sales in their lives, since most such books offer advice that would only work if A) every client you ever dealt with was a complete and total moron and/or B) your clients just happen to follow the hypothetical "scripts" included in most of these books word for word.
Imagine my surprise to find that "Winning Through Intimidation" (which is a misnomer, "Winning Through Not Letting Yourself GET Intimidated" is a more appropriate, if less colorful, title) is filled with great fundamental, common sense advice for anyone in the field of sales.
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36 of 37 people found the following review helpful By Daryl R. Gibson on April 1, 2002
Format: Mass Market Paperback
Some potential readers of this excellent book (I first read it in
1976) will, as Ringer says, come away thinking they've just read a book about how to sell real estate. Others will never read the book since they will be turned off by the title.
This book is a book about how to deal with life: rationally, reasonably, and dynamically. It's a book about dealing with life's challenges and problems, and most importantly, about how to find yourself in the business world.
All these years later, I still find myself referring to one of Ringer's theories, and applying them in the everyday business world. They are as true today as they ever were.
Highly recommended.
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34 of 35 people found the following review helpful By Rhino on January 29, 2005
Format: Mass Market Paperback Verified Purchase
I love reading success books. I have read alot of them in my time, and I have a pile of the very current success books on my night table, ready for me to start reading them as soon as I get to them. Yes, I love reading these books, but I have learned to take the advice these books give with a grain of salt. Most of these books are filled with the "serve the customer" and "give the other guy what he wants and he'll give you everything you want" philosophy. This philosophy sounds good in theory. However, out in the real-world business jungle I have found that by the time the other guy gets what he wants he has forgotton your name!
Then along comes Robert Ringer with this classic book. Unlike all the other success books I have ever read, this book tells it like it is. Ringer points out in this book that whether you and I like it or not, the world of business is not played on a nursery school playground. It is played in a brutal jungle where the name of the game is to finish with the most chips(money) in your lap. You either accept this reality and play the game to win,or get out of the business game altogether.
Ringer also takes on the two cornerstones of most success books--"postitive thinking" and "working hard". Ringer's philosophy demolishes these two traditional theories.
If you're used to positive thinking, new-age, give and give to the other person and hope you're going to be paid in the end kind of book, then Winning Through Intimidation isn't for you. However, if you're tired of losing, buy this book and read it ten times.
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25 of 26 people found the following review helpful By Abhinav Agarwal VINE VOICE on March 7, 2009
Format: Mass Market Paperback
No - this book won't teach you how to act like a jerk to get what you want. But it will tell you how you could be backstabbed by jerks, and that other people will put you first before themselves, and your interests first.

At first glance it may appear that the book is essentially negative in tone and outlook. After all, it tells you that people are basically rotten to the core, will 'do' you to get ahead, and do so with no compunctions, remorse, or apologies. I.e., these people are the intimidators. You are the intimidatee. That the only way to counter this to become an intimidator yourself. To get the advantage you need by dressing right, by acting like you know it, and by impressing people into submission. Shock-and-awe. That's not really the kind of message that we need to learn, right?

But look at the other side also. The author says that this is reality. He insists that this is the real world, and if we ignore this reality, we do so at our own peril. We may not like it, we may not accept it, and we do not need to respond to it, but we do so at considerable risk to our financial and emotional well-being. The author also makes it clear that you do need to follow up on the dressing and the talking with action. You need to put in the hard work to be prepared. And mostly, the author tries to put it across to the reader that you need to be paid for your efforts. Attaboy, great job, well done, you're a star, amazing work - praise is fine, but it doesn't pay the bills. If you work, make sure you get paid. The book's tone may appear negative, but the message, I believe, I submit, is essentially positive.

The earlier chapters are by far the most enjoyable and educational.
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