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Winning Through Intimidation Mass Market Paperback – November 12, 1984
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It wasn't just the age of the book that I figured would make it ripe for comedy (though I do wonder if Ringer's message to women that they too could use his philosophies and strategies - to "sell" themselves as wife material to a man - has been edited out of more recent editions). It is the fact that I find most sales technique books to be hilariously bad. I almost always find myself questioning whether the authors have ever worked a day in sales in their lives, since most such books offer advice that would only work if A) every client you ever dealt with was a complete and total moron and/or B) your clients just happen to follow the hypothetical "scripts" included in most of these books word for word.
Imagine my surprise to find that "Winning Through Intimidation" (which is a misnomer, "Winning Through Not Letting Yourself GET Intimidated" is a more appropriate, if less colorful, title) is filled with great fundamental, common sense advice for anyone in the field of sales.Read more ›
1976) will, as Ringer says, come away thinking they've just read a book about how to sell real estate. Others will never read the book since they will be turned off by the title.
This book is a book about how to deal with life: rationally, reasonably, and dynamically. It's a book about dealing with life's challenges and problems, and most importantly, about how to find yourself in the business world.
All these years later, I still find myself referring to one of Ringer's theories, and applying them in the everyday business world. They are as true today as they ever were.
Then along comes Robert Ringer with this classic book. Unlike all the other success books I have ever read, this book tells it like it is. Ringer points out in this book that whether you and I like it or not, the world of business is not played on a nursery school playground. It is played in a brutal jungle where the name of the game is to finish with the most chips(money) in your lap. You either accept this reality and play the game to win,or get out of the business game altogether.
Ringer also takes on the two cornerstones of most success books--"postitive thinking" and "working hard". Ringer's philosophy demolishes these two traditional theories.
If you're used to positive thinking, new-age, give and give to the other person and hope you're going to be paid in the end kind of book, then Winning Through Intimidation isn't for you. However, if you're tired of losing, buy this book and read it ten times.
Ringer was just getting started in real estate when he discovered that bankers and property owners would not treat him with respect, despite the value of his services, because he was "only a broker." So he set out to present himself and what he did in a different light. He became the "mysterious expert from afar," amazing lenders and principals with his well trained staff, detailed presentations, calm manner, refusal to accept last-minute fee reductions, use of an attorney at closings, and, eventually, his own Lear jet.
He was still the same person, offering the same services. But suddenly, fewer people were attempting to defraud him of the fees he had earned for his services, or otherwise treat him dishonestly.
Ringer realized that these lessons learned in real estate could apply to many business situations and, indeed, to any situation in life where you have to deal with others.
He offered the book to several publishers, most of whom would not touch it, so he finally published it himself, and it became a runaway best seller.
"Winning Through Intimidation" may seem amoral to some, but read closely, it is really an interesting account of a "little guy's" successful effort to make the "big guys" take him seriously and treat him honorably in their dealings with him. It is well worth reading and its lessons should be pondered.
Most Recent Customer Reviews
A must for fledgling or experienced sales people. It's also good prep for any self-improvement. Being intimidating doesn't really figure into this book as much as knowing yourself,... Read morePublished 25 days ago by P. Aaron Jones
Recommended by the man who trained me to show dogs competitively. He won the Sporting Group at Westminster Kennel Club (with client dogs) nine times. Is long out of print.Published 4 months ago by Julia Perry
This is an amazing kick in the arse about real life and dealing folks in business. You'll encounter the people he describe, all the time and you'll have ticks in your head when the... Read morePublished 5 months ago by David Rosa
Good book. A bit dated in some of the stories but the concepts are all very applicable.Published 6 months ago by Break235