Customer Reviews

Winning the Toughest Customer: The Essential Guide to Selling to Women

5 star:		(6)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

The book is very good. Its actually great if your job is selling mostly to women. But the book in its introduction got me very exited by identifying women as the Toughest customers out there and once you have the skill of wining them you can win any one else. yet the reset of the book dose not entertain that thought any more as it becomes fixated on selling to women. I know that this is the purpose of the book but that introduction razed my expectations regarding this matter so it was kind of a disappointment.

The book was a very good read in general

Many salespeople don't realize that selling to women requires a different approach than selling to men. If you're among them, we say Delia Passi's book is for you. Her main point is that women and men respond to different communication cues, so if you want women to buy your product, you must adjust your presentation. Passi's book has its flaws: despite its welcome brevity, it is disorganized and repetitive, and she often promotes outdated stereotypes. Still, the book serves as a good reminder that you must pay attention to the communication style that your customers prefer - no matter what their gender.

My wife and I opened a Home Decor store recently and purchased this book halfway thru the first year. Thought I wished I had read it sooner, I also believe that I would still had to read it again. In fact it is in my pile for winter reading again. Read several other books about selling to women but this was by far the best. It gave you good solid information that was useable and assisted substantiating several points with our staff.

Delia Passi shares practical proven strategies for selling more effectively to women. The first half of the book explores the "how and why" of women's buying decisions, and the vast array of possibilities in selling to this most powerful consumer. The rest of the book provides exactly how-to expertise for every aspect of selling to women. Every man will laugh as he reads the piece on business lunch conversations with women...and then quickly stop laughing when he realizes how many business deals, sales, connections and networking opportunities he has lost because he never read this book. Just as Delia Passi says, if you master her strategies selling to women, you will far exceed the expectations of men and therefore increase sales with men as well. Delia Passi should quickly write another book helping men relate better with women in the personal arena as well. This is a must read for anyone, even the most sophisticated, enlightened person who finds themselves selling to women.

I heard Delia speak at an event for businesswomen this year and was intrigued by her sales strategies, so when I found out about this book, I bought it and read it immediately (easy, quick read, ideal for a flight). What I learned was there are significantly different ways to communicate with women that I have been overlooking all these years, that details are important, and that they need to connect with the salesperson emotionally before trusting them with thier money. Delia's seven-step process was enlightening and I am now revising my strategies altogether to incoporate this newer way in which I can "listen so they will speak, and speak so they will listen". This book is a must read for anyone in sales, particluarly men as it will bridge the language gap for us all -even on a personal level.

I began reading this book and at first I was simply amazed by the statistics and demographics. I have worked for several marketing, selling, financial...etc. companies and have gained valuable experience in my years of selling. I didn't think I would learn much more. After all, you're either the type who has selling abilities or not, right? WRONG! I have given several copies of this book to my colleagues and everyone has literally seen improvements in their selling statistics! It's a completely refreshing view. We all get stuck in our routine selling patterns and this really opened my eyes up again. I am a woman but even I have tried so hard to blend into our male-dominated business society that I've lost track of the differences between men and women and their decision making processes. Not only was this educational and helped me to re-evaluate so many of my techniques, it was also very enjoyable! For men it's a NECESSITY... for women it's a step up in your selling potential. To explain concepts she even threw in some hysterical jokes and metaphors. I would recommend this to everyone I know! Highly Highly Recommended!!

This week I heard Delia Passi speak on Selling Financial Services to Women. She was excellent and after 90 minutes I thought I really "got it". That evening I read her book and was pleasantly surprised by the practical and actionable sales tools that can put into practice immediately. I strongly recommend it to anyone who wants to acquire and retain women clients.

Great insights into the differences between selling to a woman versus selling to a man. Written from the How to Sell a Woman perspective. CAn't wait til Delia writes her next book on selling to a man. Should be required reading in any business!

Cathy Griffin

The title says how I feel, or I could have said, "Tell me something I already know." It stretched the Venus/Mars theory a LITTLE so that it related directly to selling in a way that I haven't known or thought of before, but mostly nothing new. Glad I didn't pay full price for new. K.K.