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Winning Without Intimidation : How to Master the Art of Positive Persuasion in Today's Real World in Order to Get What You Want, When You Want It Paperback – April, 1998


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Product Details

  • Paperback: 165 pages
  • Publisher: Burg Communications (April 1998)
  • Language: English
  • ISBN-10: 1890344117
  • ISBN-13: 978-1890344115
  • Product Dimensions: 8.4 x 5.4 x 0.4 inches
  • Shipping Weight: 3.2 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #529,460 in Books (See Top 100 in Books)

Customer Reviews

If you are going to read one book this year on people skills read Winning Without Intimidation by networking expert Bob Burg.
Mark Llewhellin
The title reflects his theme-that, amazingly, we can win without intimidation, without one-upsmanship, without combat, without undermining others.
Bill Lampton, Ph.D.
I highly recommend Bob Burg's book Winning Without Intimidation for everyone who wants to improve - or polish - their people skills.
Robin Slovacek

Most Helpful Customer Reviews

23 of 25 people found the following review helpful By A Customer on July 30, 1998
If you're tired of hassling with uncooperative people in your life, READ THIS BOOK! Easy to read and practical, this book explains the lost art of "positive persuasion" and how it can make daily communication with service people, business associates, friends, enemies and even LOVED ONES more effective and more fun. Using amusing anecdotes you can relate to, the author shows how we can avoid the stress of negative no-win confrontations and get, as he puts it "what you want, when you want it, and from whom you want it." He believes we can create a win/win situation every time we face a brick wall of resistance or just a disagreeable human, if we learn and practice his simple tips. Instead of manipulation, the rules of pos. persuasion consider the egos and effects on all parties, giving the keys to a satisfying outcome for everybody. No argueing, no threats, no sweat! Burg combines good manners and good sense with a few neat tricks and tips to! remind us of our often-lost humanity, and the easy things we can do in our daily life to make it less stressful, more productive, and much more fun.
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14 of 15 people found the following review helpful By HarryBrowne96@CompuServe.com on May 6, 1999
Bob Burg shows how to avoid the awkward and hostile confrontations that may seem to be a necessary part of life. When you need the help of someone who may not be inclined to give it, he shows how to disarm the person with thoughtfulness -- and get what you need.
The book presents dozens of techniques. From them, you should be able to find many that you need -- to help you in business, in selling your political or social ideas, or in your personal life.
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8 of 8 people found the following review helpful By Tanya R. Gardner on March 5, 2005
As a personal trainer and stress management coach, knowing how to communicate with others positively is a must for me! I first came across Bob Burg in early 2004, when I signed up to his free newsletter. I was highly impressed by the quality of his articles, and wanted to try his book. I wasn't disappointed.

In effect, "Winning without Intimidation" is an information-packed course in how to 'positively persuade' people. Positive persuasion is the art of communicating what you want from someone, in such a way that they're most likely to want to do it. It could be described as the art of interacting with other people so that you both win, and so that neither person feels manipulated, frustrated, or unable to get what they want from the situation.

Bob spends a short section at the beginning of the book quickly outlining the theory behind his practice - most of which can be summed up in the idea that 'people do things for their own reasons, not for yours, and that they're not always consciously aware of why they do it'. The key to persuading them to do something for you then becomes effectively communicating how helping you fulfils their needs.

The rest of the book is spent giving practical example after practical example of how you can put this into practice. Bob covers the complex reasons most of us have for doing the things we do, how we can communicate with others in ways that respect those reasons, and then offers a wealth of suggestions for handling specific situations that cause all of us stress when we have to deal with them.

This book won't *always* get you what you want.
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11 of 12 people found the following review helpful By Bill Lampton, Ph.D. on November 6, 2002
Victor Hugo warned, "Every excess is its own undoing." In recent decades, we have learned that his prophecy was correct. Yes, we were free to create dot/com companies, but we started too many of them. Yes, we could expand TV networks from the original big three into many dozens, with most of the networks contributing little to our knowledge or culture, and with an entertainment level designed for easily satisfied viewers only.
Author Bob Burg wrote this book because of excesses he had encountered repeatedly in the professional world and in our interpersonal relations. For the last two decades at least, pop culture, and even management gurus, urged us to become more assertive and aggressive. Who were our new heroes? Corporate moguls like Jack Welch, Ted Turner, and Leona Helmsley-people who knew what they wanted, and got it, with little regard for what was happening to their employees.
Our language reflected the take-charge mantra: "Be your own person." "Don't take anything off of anybody." "Lead, follow, or get out of the way." "Nice guys finish last."
Burg's book, in my judgment, counters the "Me Generation," by offering a radical change in our attitudes and habits. The title reflects his theme-that, amazingly, we can win without intimidation, without one-upsmanship, without combat, without undermining others.
Bob Burg writes with the simple, clear style that made Hemingway so successful. Besides using commonplace language, he illustrates his points clearly and compellingly.
The book begins with Burg's definition of winning, in direct contrast to our time-honored definition. Then he takes us through a number of everyday scenarios, showing us how the softer and gentler approach accomplishes much more than our traditional "I'm gonna get that guy" strategy.
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