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Winning the Zero Moment of Truth - ZMOT (Enhanced Version) [Kindle Edition with Audio/Video]

Jim Lecinski
4.3 out of 5 stars  See all reviews (59 customer reviews)

Kindle Price: $0.00

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Book Description

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Product Details

  • File Size: 172337 KB
  • Print Length: 86 pages
  • Publisher: Vook (June 24, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005B1LBS8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #9,846 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
19 of 21 people found the following review helpful
2.0 out of 5 stars Marketing Pamphlet for Google January 9, 2012
By Sarah V
Format:Kindle Edition with Audio/Video|Verified Purchase
The whole point of this book can be summed up in one sentence. In today's increasingly digital retail environment, a product or service's moment of truth against the competition now occurs before a customer reaches the store/shelf. Pages and pages of examples of this same point that a small child could grasp serve only to provide additional ways for Google products' to prove themselves useful. Either you get that you need to market early and often in the online environment to be the top product/service in your category--or you don't. This book won't help anyone learn that past the first page. It's free, yes, but so are brochures and reading this review.
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10 of 11 people found the following review helpful
Format:Kindle Edition with Audio/Video|Verified Purchase
Good book--but why 3 stars? Same gripe that I had with Gary V's books -- great information but nothing new.

I'm glad this book is available for total newcomers (esp. since its FREE-thanks!) but it's a sink or swim market. If you've managed to stay afloat with your company or brand, you've already figured most of this out. You had to. I didn't learn anything I didn't already know or wasn't already doing with my brand/business, but it was interesting to see all of the data compiled and have that reinforcement that what I believed was correct. That I was doing the right thing.

However, that's not to say that you shouldn't read this book. All books have value and this one does too. Like with Gary's books I didn't learn anything new, but reading the book jogged some ideas in my head and reminded me about projects I may have left too long on the back burner. My to do list got much longer after reading this book and that's never a bad thing.

It's also a fast read--took me about 45 mins (read while exercising) so I recommend at least skimming it at the gym, especially if you've been putting someone other than yourself in charge of your marketing and SMM.
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7 of 10 people found the following review helpful
4.0 out of 5 stars Short, simple, relevant and free August 20, 2011
Format:Kindle Edition with Audio/Video|Verified Purchase
Unless you are at the forefront of Internet marketing, you should read this book. It presents a simple, yet powerful, model of consumer behavior between the first advertising stimulus a consumer receives and before she goes out and actually buys something.

As consumers we all know what happens in-between: we ask friends, search the Internet and otherwise inform ourselves, most likely without any intervention of the vendor's marketers.

This spells opportunities and threats for all our businesses, consumer or B2B -the world has changed.

Be aware that the book was written by a current Google employee, and it serves Google's interests well -nonetheless the book is highly relevant and actionable; if anything, its somewhat shallow, the subject deserves deeper analysis.

Short, simple, relevant and free -your choice now.
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5.0 out of 5 stars good read July 10, 2014
By mary
Format:Kindle Edition with Audio/Video|Verified Purchase
Insightful, interesting love the mix if video and text. Easy to digest and understand in the context of my job and what is happening everyday in the world.
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5.0 out of 5 stars great book, interactive and easy to understand July 4, 2014
Format:Kindle Edition with Audio/Video|Verified Purchase
I enjoyed the vídeos and links to external sources for more content . Now I can understand what the ZMOT Really is
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5.0 out of 5 stars Great book but bad Name June 12, 2014
Format:Kindle Edition with Audio/Video|Verified Purchase
Because I'm in the Digital Marketing industry, this book seemed like a must read, mainly due to the Name of the book ...
... but after reading it, I soon realized that this book should have been targeted at small business owners, so a better name would have attracted them, instead of us marketing geeks.

The majority of people in the Digital Marketing industry that need to know this information already know it.

I gave it 5 stars because this is a 5 star book for Small Business Owners who are trying to get to grips with how Social Marketing works, how it is consumer driven and why you have to embrace it.
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5.0 out of 5 stars good job! June 10, 2014
By rodrigo
Format:Kindle Edition|Verified Purchase
this is the present and the future. This book goint to open your mind about the internet and the new marketing.
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5.0 out of 5 stars I wish my customers would read this June 1, 2014
By Andrew
Format:Kindle Edition with Audio/Video|Verified Purchase
I work for a digital media agency that does a lot of what this book talks about. Many of our accounts are with businesses who have never been online before. This book points out the importances of being online and hits home on more than just a few concepts or scenarios where companies could benefit in being found online. The information here makes me excited to be in the digital field. I just wish I could have the business owners I talk to read this book so they could see the importance too.
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Most Recent Customer Reviews
5.0 out of 5 stars that's good and free
Good to read and free for download. I appreciated it. You can provide content like this and free for download.
Published 1 month ago by DMF Photomania Shop
5.0 out of 5 stars Great book for those who are new in content marketing or growth...
The study captures the very thing the people nowadays are doing. It explains and expounds the era we are entering to. Read more
Published 4 months ago by Wilbs
5.0 out of 5 stars Great book for emarketing
I loved it.

I used this material for a presentation at university. Just using some of the examples here for ZMOT and FMOT audience was pritty much interesting on this... Read more
Published 6 months ago by Iran P.
4.0 out of 5 stars Interesting
Very interesting concept and definitely food for thought. Would recommend it as an interesting read for any digital marketing enthusiast.
Published 6 months ago by David Moniz
5.0 out of 5 stars Incredibly eye-opening
Incredibly eye-opening, but left me wanting MORE---THE NEXT STEP??? Hopefully, it on their site? I want and need to take an established, well-known, beloved, but horribly internet... Read more
Published 7 months ago by Daniel Byrd
4.0 out of 5 stars Gets Right to the Point
The premise is obvious, but sometimes it takes someone else to put it right before your eyes. Great read for businesses and non-profits of every size.
Published 7 months ago by Cynthia W
4.0 out of 5 stars A good intro to the ZMOT topic
A wake-up call for traditional marketeers stuck in the old ways of paid one-way advertising. While not a marketing manual, it's a good intro to the changing behaviours of the... Read more
Published 8 months ago by Stevens
5.0 out of 5 stars must read
Zmot has to be part of every marketers and product managers strategy and execution plan. This book offers a step by step guide on how to do it well.
Published 9 months ago by Chad Schaeffer
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More About the Author

Vook was founded in 2009 by serial entrepreneur Brad Inman with the vision of lighting up the world's content in the post-PC world. We work with a range of publishing partners - including The New York Times, NBC, Simon & Schuster, Google, and Publishers Weekly - to publish and market great ebooks.

Now we're using our technology & data to empower individual authors to publish faster, market smarter, and keep control of their work. In essence, we're the type of publisher an author would create.


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