Winning the Zero Moment of Truth - ZMOT (Enhanced Version) [Kindle Edition with Audio/Video]

Jim Lecinski (Author)

Book Description

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Product Details

• File Size: 172337 KB
• Print Length: 86 pages
• Publisher: Vook (June 24, 2011)
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B005B1LBS8
• Text-to-Speech: Enabled
• X-Ray: Enabled
• Lending: Not Enabled
• Amazon Best Sellers Rank: #6,907 Free in Kindle Store (See Top 100 Free in Kindle Store)

Most Helpful Customer Reviews

12 of 13 people found the following review helpful

2.0 out of 5 stars Marketing Pamphlet for Google January 9, 2012

By Sarah V

Format:Kindle Edition with Audio/Video|Amazon Verified Purchase

The whole point of this book can be summed up in one sentence. In today's increasingly digital retail environment, a product or service's moment of truth against the competition now occurs before a customer reaches the store/shelf. Pages and pages of examples of this same point that a small child could grasp serve only to provide additional ways for Google products' to prove themselves useful. Either you get that you need to market early and often in the online environment to be the top product/service in your category--or you don't. This book won't help anyone learn that past the first page. It's free, yes, but so are brochures and reading this review.

8 of 9 people found the following review helpful

3.0 out of 5 stars Interesting to see the data, no new information for marketers. July 23, 2011

By Lindsay Nixon

Format:Kindle Edition with Audio/Video|Amazon Verified Purchase

Good book--but why 3 stars? Same gripe that I had with Gary V's books -- great information but nothing new.

I'm glad this book is available for total newcomers (esp. since its FREE-thanks!) but it's a sink or swim market. If you've managed to stay afloat with your company or brand, you've already figured most of this out. You had to. I didn't learn anything I didn't already know or wasn't already doing with my brand/business, but it was interesting to see all of the data compiled and have that reinforcement that what I believed was correct. That I was doing the right thing.

However, that's not to say that you shouldn't read this book. All books have value and this one does too. Like with Gary's books I didn't learn anything new, but reading the book jogged some ideas in my head and reminded me about projects I may have left too long on the back burner. My to do list got much longer after reading this book and that's never a bad thing.

It's also a fast read--took me about 45 mins (read while exercising) so I recommend at least skimming it at the gym, especially if you've been putting someone other than yourself in charge of your marketing and SMM.

7 of 9 people found the following review helpful

4.0 out of 5 stars Short, simple, relevant and free August 20, 2011

By AGUSTIN ARAMBURU SIERRA

Format:Kindle Edition with Audio/Video|Amazon Verified Purchase

Unless you are at the forefront of Internet marketing, you should read this book. It presents a simple, yet powerful, model of consumer behavior between the first advertising stimulus a consumer receives and before she goes out and actually buys something.

As consumers we all know what happens in-between: we ask friends, search the Internet and otherwise inform ourselves, most likely without any intervention of the vendor's marketers.

This spells opportunities and threats for all our businesses, consumer or B2B -the world has changed.

Be aware that the book was written by a current Google employee, and it serves Google's interests well -nonetheless the book is highly relevant and actionable; if anything, its somewhat shallow, the subject deserves deeper analysis.

Short, simple, relevant and free -your choice now.

More About the Author

Vook is the leading mixed-media digital producer that lights up the world's content and connects people around stories and ideas that they love. A vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the Internet into a single, complete story. You can read your book, watch videos that enhance the story, and connect with authors and your friends through social media all on one screen, without switching between platforms.

Vook has recently partnered with authors such as Charles River Editors, Thomas J. Murrey, Alycea Ungaro, and Gemma Quinn to create Brief Histories, Textvooks, How-To Guides, and quick guides. Some of their bestselling products include:

-New York: A Brief History
-Astronomy: The Quick Guide
-Everyday Pilates: From the Top Down
-50 Soups (Cooking in America)
-Caring For Your Toddler (1-3 year old): The Video Quide

Be sure to check out other products by Vook as well!