This book is based on the 'hand on', real-life experience of the authors who have built up a highly successful business selling luxury goods on the Web.
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Book Description
Editorial Reviews
Review
In this brand new book you're given a unique insider's look at what makes a successful online business. -- Robin Nobles, Academy of Web Specialists, March 2003
enough meat in this book to give anyone the knowledge they need to put their business online - fascinating read. -- Better Business review, April, 2003
heckuva lot less expensive than the $10,000 or so top marketing pros get for providing the same advice in person. -- Adult Video Network AVN, May 2003
enough meat in this book to give anyone the knowledge they need to put their business online - fascinating read. -- Better Business review, April, 2003
heckuva lot less expensive than the $10,000 or so top marketing pros get for providing the same advice in person. -- Adult Video Network AVN, May 2003
From the Inside Flap
Are you Getting the most out of your website? Do you know how to build a brand and increase the number of customers visiting - and buying from - your site?
Crucially, do you know how to improve your visibility, making sure your site is picked up early by Yahoo, Google and other search engines?
Based on the real life hands-on experience of the authors (who quickly learnt that simply having a website wasn’t enough to build and sustain a business), this fascinating book shows how through using a combination of brand development, marketing and technology you can turn a sluggish site into a real money spinner - without spending a fortune on advertising of expensive external consultants.
Packed with insider tips, practical advice and information, Winning E-Brand Strategies is essential reading for anyone who wants to get the very best out of their website and build their business. More than just another business book - this is a self-contained website marketing development and business tool.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent Brand Marketing Resource,
By A Customer
This review is from: Winning E-brand Strategies: Developing your online business profitability (Paperback)
This book has it all, a great case study and plenty of worked examples.. the really good thing is this inst theory it all actually happened.Its full of easy to implement branding ideas for just about any web site. Great book, funny in places so it makes it enjoyable to read as it is.
1.0 out of 5 stars
Disappointing and repetative,
By
Amazon Verified Purchase(What's this?)
This review is from: Winning E-brand Strategies: Developing your online business profitability (Paperback)
This book is written in the form of a case study. The figures and graphics are difficult to extract value from. By the end of the book, I had been left wondering if the manuscript were the result of a high school thesis. For a much better review of eBranding, I recommend Inbound Marketing by Dharmesh Shah.
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