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2 Reviews
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Average Customer Review
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent Brand Marketing Resource
This book has it all, a great case study and plenty of worked examples.. the really good thing is this inst theory it all actually happened. Its full of easy to implement branding ideas for just about any web site. Great book, funny in places so it makes it enjoyable to read as it is.
Published on April 14, 2003
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1.0 out of 5 stars
Disappointing and repetative
This book is written in the form of a case study. The figures and graphics are difficult to extract value from. By the end of the book, I had been left wondering if the manuscript were the result of a high school thesis. For a much better review of eBranding, I recommend Inbound Marketing by Dharmesh Shah.
Published 23 months ago by Jared R. Clemence
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent Brand Marketing Resource,
By A Customer
This review is from: Winning E-brand Strategies: Developing your online business profitability (Paperback)
This book has it all, a great case study and plenty of worked examples.. the really good thing is this inst theory it all actually happened.Its full of easy to implement branding ideas for just about any web site. Great book, funny in places so it makes it enjoyable to read as it is.
1.0 out of 5 stars
Disappointing and repetative,
By
Amazon Verified Purchase(What's this?)
This review is from: Winning E-brand Strategies: Developing your online business profitability (Paperback)
This book is written in the form of a case study. The figures and graphics are difficult to extract value from. By the end of the book, I had been left wondering if the manuscript were the result of a high school thesis. For a much better review of eBranding, I recommend Inbound Marketing by Dharmesh Shah.
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Most Helpful First | Newest First
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Winning E-brand Strategies: Developing your online business profitability by Martin Brighty (Paperback - April 25, 2003)
Used & New from: $0.24
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