An important e-commerce tool, the Wired Sales Professional is the result of a year-long study of what makes for effective sales on the internet. The storefront model was found to be ineffective. Instead, companies should conduct e-commerece looking more at translating traditional sales and marketing tools to the unique needs and audience of the internet.
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Editorial Reviews
About the Author
Richard Clements is the president of a research and training firm that investigates new methods of sales and unique applications of the internet. Robert Luebke is a consultant for sales and marketing. Mike Williams is the COO of one of the largest internet service providers in the United States.
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