Need to know how i-mode stacks up against SMS or WAP? Or the inside scoop on Bluetooth? Confused about XML and WML? Making sound dollars-and-cents business decisions about wireless internet technologies just got a lot easier! In Wireless Internet Crash Course each of the competing technologies is put under a microscope and dissected feature by feature so you know all their respective strengths and weaknesses, distinguishing characteristics, and which can best meet your company's needs.
The hard-to-get, detailed marketing analysis found in this plain-English, no-nonsense resource gives you the power to evaluate, decide, and lead in a field that moves at the speed of light and where a wrong decision can cost your company millions of dollars.
An indispensable companion for wireless telecom managers, developers, network managers, engineers, technicians, sales and marketing personnel, and savvy investors, and required reading for any industry executive competing in the mobile applications arena, Wireless Internet Crash Course is your best guide through the confusing maze of wireless internet technologies.
LOOK INSIDE FOR . . .
* The comparative strengths and weaknesses of SMS, i-mode, WAP, Bluetooth, and other wireless internet technologies
* An analysis of existing and potential wireless internet markets with a focus on where the real money is and will be in the future
* Detailed coverage of interoperability issues
* The inside scoop on mobile application development languages, including XML, c-HTML, WML
* 2.5G and 3G solutions and requirements
* "Real world" business models
AL FISHER is a Partner of Genesis Campus, a venture capital firm. Mr. Fisher is a wireless telecommunications specialist with over twenty years in engineering, manufacturing, and marketing with leading telecom equipment manufacturers, including OKI Telecom, Uniden America, and Anritsu Company. He was a co-founder and V.P. of Engineering for NET-TEL Technologies, Inc., a Research & Development firm specializing in biometric security with wireless devices and computer networks and served as President of Concept Technologies, a design consulting firm. Mr. Fisher has served on several TIA and ANSI committees, chairing several subcommittees, and served as a member of the Advisory Committee for Penton Publishing technical programs on Wireless Internet. He has presented several technical seminars in the United States and internationally, and also authgored several articles in technical journals. Mr. Fisher is a co-holder for patents in secured access using biometrics and an interactive messaging and programming system using in-band signaling and voice recognition technology. He received his BS degree from Drexel University.
MICHAEL COURTNEY is a Partner with Genesis Campus, a technology business creation incubator and venture fund. Mr. Courtney has over twelve years of experience in Marketing Research and Business Development in financial and telecommunications industries. Mike has conducted extensive market research to test new product and service concepts, demand, positioning, and pricing for companies such as AT&T, Lucent, Nortel, Ericsson, and Nokia. Mr. Courtney has extensive knowledge of telecommunications infrastructure, wireless devices, and emerging technologies. Mr. Courtney has been involved with product and concept development of technologies including wireless instant messaging, Bluetooth, Java, WAP, Biometrics, and mobile payment systems. He is a frequent seminar leader and speaker at corporate, industry and academic events. He has B.S. degree in Business Administration from State University of New York and a Masters of Marketing Research from the University of Georgia at Athens.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
enlightening and fact filled,
By Charles Zelinsky (New York City) - See all my reviews
This review is from: Wireless Internet Crash Course (Paperback)
This book on the Wireless Internet is enlightening and fact filled, covering how the Wireless Internet will play in our everyday life. Many examples of applications are provided, with some excellent commentary, market data and photographs of products. The format of this book makes it easy to read, you can skip sections and read only what you want to know, without losing any information. I recommend this book to anyone who wants to get a better understanding of mobility, techologies, and market information that are effecting the Internet.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Brilliant! Delightful to Read! Packed with Information!,
By "ptemkin617" (Boston, MA) - See all my reviews
This review is from: Wireless Internet Crash Course (Paperback)
"Wireless Internet Crash Course" is brilliant, delightful to read -- even humorous in places (I chuckled several times at the authors' subtle sense of humor)and is packed with tons of information and statistics! As an analyst for a major investment banking firm, I found this book to be exactly what it claims to be: an insiders perspective which clearly provides answers to the confusing world of the wireless internet, in a language that is easily understood. The book is divided up into six chapters that take the reader through a brief historical perspective in chapter 1(some interesting facts). Chapter 2 makes sense of the competing technologies in words that non MSEEs can understand, while chapter 3, filled with charts and graphs, provides detailed market research statistics and market drivers (the authors have quoted many leading research firms' figures)-- also there are some insightful comments on the market case studies which look at both the Japan and Finnish markets, and the new generation of customers--teenagers. Chapter 4 is quite compelling in identifying key applications and new business opportunities. Chapter 5 covers key issues- billing, security, privacy, and Chapter 6 is fascinating, providing a glimpse into the future of wireless internet. The chapters are far reaching in breadth and depth, contain many illustrations: graphs, product pictures, so that the reader walks away with a solid understanding of the technical, product, market and business base. In addition, all the wireless industry lingo and acronyms were very clearly defined in the glossary and the appendix sections contain very useful web-site information and further suggested reading. This not only helped me in my reading, but also makes this a great future reference guide. Overall, this book delivered much more than it promised and exceeded expectations, and was a delight to read.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Must Read,
By Bob Pruitt (Chicago, IL USA) - See all my reviews
This review is from: Wireless Internet Crash Course (Paperback)
Wireless Internet Crash Course is a must read for newcomers to the world of wireless, the internet space or people who want to know about the future of conversion of communications and computing. The only reason this review is a 4 not a 5 is I am a wireless engineer and I was interested in learning more detailed descriptions of the technologies. This book has a very good explanation of the history of cellular and provides excellent market data and business applications. The book also has a useful glossary and a fairly detailed listing of websites and other books to get more information. The authors do a great job explaining some technical and market topics in an easy to read, easy to understand way. Definitely worth your time. This is a good buy.
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