We possess within us a force of incalculable power, which, when we handle it unconsciously is often prejudicial to us. If on the contrary we direct it in a conscious and wise manner, it gives us the mastery of ourselves and allows us not only to escape and to aid others to escape, from physical and mental ills, but also to live in relative happiness, whatever the conditions in which we may find ourselves.
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Emile Coue (1857-1926) exerted a profound influence on the beliefs of occultists and hypnotists concerning the nature of hypnosis and the suggestibility of the unconscious mind.
Emile Coue was a pharmacist. His great discovery came one day when a customer complained there was nothing in Coue's pharmacy to relieve his chronic complaint. Coue sent the complaining man off with a mystery potion that had no medicinal value, saying "Well, here's something new from Paris that has just arrived. They say it's powerful and I'm sure it will help you. Take it and it will do you good." A few days later the patient came into Coue's pharmacy shouting and dancing with joy announcing that it was the most marvelous medicine he had ever swallowed. He claimed to be completely relieved from the chronic illness.
Coue was understandably amazed at the results. He recalled the conversation with the patient a few days previous and came to the conclusion that this miraculous cure was the result of an off-hand remark. This, he believed, produced the result and lead to a major breakthrough in his understanding of hypnosis and the power of suggestion.
James Allen (1864-1912) has inspired millions around the world and been a major influence in the self-improvement industry.
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