Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.
Book Description
Editorial Reviews
Review
"Amusing and brilliant" -- Philip Kotler in Harvard Business Review
"Brown excels... None can compare with the sheer pleasure of reading one of his books." -- The Chartered Institute of Marketing, 'The Marketer' July 2005 issue
"The finest writer in our field today" -- Journal of Marketing
"Brown excels... None can compare with the sheer pleasure of reading one of his books." -- The Chartered Institute of Marketing, 'The Marketer' July 2005 issue
"The finest writer in our field today" -- Journal of Marketing
From the Publisher
MORE PRAISE FOR WIZARD!
"[Brown] rails against staid, formulaic marketing that leads to a ‘world of Stepford brands’, and argues instead for mystery and imagination to inspire marketers efforts. As always, Brown revels in being controversial and challenging convention. Whilst he will undoubtedly rile many in the profession, others will relish his rebellious outbursts and find much of value in his unconventional ideas.
Where Brown excels above and beyond any other marketing author is in his writing. None can compare with the sheer pleasure of reading one of his books. His use of language is masterful. His playful wit is guaranteed to raise a smile on even the stoniest faced critic. Whilst you may not agree with every word he writes, you are sure to be enchanted by his beguiling book."
- The Chartered institute of Marketing book review excerpt, The Marketer, July 2005 issue
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5.0 out of 5 stars
Humorous look at Harry Potter and Marketing,
By Hangin' "just hangin` around" (central FL USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) (Paperback)
I love the Harry Potter books and movies and I have a fascination with marketing, but I would not have put 1 and 1 together to find all of the marketing links between Harry Potter and the field of marketing. Stephen Brown does this in an easy to read fashion highlighting sections of the books and making a great case for the marketing genius that is JK Rowling.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
Entertaining and Informative,
By
This review is from: Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) (Paperback)
I was standing in a bookshop and hesitating to buy it. It was one of those things that kept hanging in the mind when i got home. Within two days i returned to the bookshop and purchased it and have found it a very interesting read. The magic of marketing and the power of print!
0 of 2 people found the following review helpful:
1.0 out of 5 stars
No News,
This review is from: Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) (Paperback)
The core message of the book "Harry Potter is a brand" is repeated throughout the book and as it is already contained in the title I consider the book not worth reading.
The author has made an effort to write humorously but he failed. I think this book is a little bit boring.
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
