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3 Reviews
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5.0 out of 5 stars
Humorous look at Harry Potter and Marketing
I love the Harry Potter books and movies and I have a fascination with marketing, but I would not have put 1 and 1 together to find all of the marketing links between Harry Potter and the field of marketing. Stephen Brown does this in an easy to read fashion highlighting sections of the books and making a great case for the marketing genius that is JK Rowling.
Published 5 months ago by Hangin'
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0 of 2 people found the following review helpful:
1.0 out of 5 stars
No News
The core message of the book "Harry Potter is a brand" is repeated throughout the book and as it is already contained in the title I consider the book not worth reading. The author has made an effort to write humorously but he failed. I think this book is a little bit boring.
Published on October 2, 2005 by M. Casanova
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Most Helpful First | Newest First
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5.0 out of 5 stars
Humorous look at Harry Potter and Marketing,
By Hangin' "just hangin` around" (central FL USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) (Paperback)
I love the Harry Potter books and movies and I have a fascination with marketing, but I would not have put 1 and 1 together to find all of the marketing links between Harry Potter and the field of marketing. Stephen Brown does this in an easy to read fashion highlighting sections of the books and making a great case for the marketing genius that is JK Rowling.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
Entertaining and Informative,
By
This review is from: Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) (Paperback)
I was standing in a bookshop and hesitating to buy it. It was one of those things that kept hanging in the mind when i got home. Within two days i returned to the bookshop and purchased it and have found it a very interesting read. The magic of marketing and the power of print!
0 of 2 people found the following review helpful:
1.0 out of 5 stars
No News,
This review is from: Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) (Paperback)
The core message of the book "Harry Potter is a brand" is repeated throughout the book and as it is already contained in the title I consider the book not worth reading.
The author has made an effort to write humorously but he failed. I think this book is a little bit boring. |
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Most Helpful First | Newest First
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Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) by Stephen Brown (Paperback - October 1, 2005)
Used & New from: $7.16
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