I am 11 years old and I got this toy at Target with my Target Gift Cards. They even look like the real characters (sort of). Another thing that I like about it is that in the box, it comes with a Waverly Place Sub Shop back-ground. The cool thing about the characters is that they are wearing some of the outfits that they actually wear in the TV show. I think that this toy could be for people any age that like Wizards of Waverly Place. If you buy it, I hope you like it. I was very pleased.