The Woman Lawyer's Rainmaking Game: How to Build a Successful Law Practice discusses the process required to develop an individual marketing and sales plan and teaches the steps for building business from initiating contact with the market through closing the business and obtaining new engagements.
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3 of 8 people found the following review helpful:
5.0 out of 5 stars
A Great Rainmaking Resource,
By Rachelle J. Canter "Author of Make the Right ... (San Francisco, CA USA) - See all my reviews (REAL NAME)
This review is from: The Woman Lawyer's Rainmaking Game: How to Build a Successful Law Practice (Hardcover)
Silvia Coulter has written an invaluable guide to rainmaking for women lawyers: an action-oriented guide that demystifies the rainmaking process and simultaneously creates essential tools to navigate the rainmaking process successfully.
Ms. Coulter has created a user-friendly book with a list of highlights for each chapter, specific tools at each step of the process, and concrete examples to clarify points. Through this step-by-step approach and the many insider tips and examples, the author has created a road map to successful business development that both inspires and instructs. For example, in the chapter on developing an individual marketing plan, she goes beyond the standard emphasis on identifying your target niche, by showing the reader how to identify referral sources serving the same market, as well as associations and industry publications within the target market that can serve as fruitful sources of writing and speaking opportunities. Ms. Coulter has written a highly readable book filled with information that only an experienced and successful practitioner could impart. It is an important book for those who are new to business development and to experienced rainmakers as well. This book should be required reading for anyone who needs to understand and master the art of rainmaking.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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women rainmakers, selling legal services, marketing action plan, inactive clients, firm seminars, sales confidence, referral markets, women attorneys, women lawyers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Working Tool, Individual Marketing Action Plan, Sales Case Study, Davis Wright, Debbie Horwitz, Jane Potter, Susan Paish, Legal Model, Sample Selling Questions, The Expert, Brief Primer, New Jersey, Professional Presence, The Seattle Office New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
women rainmakers, selling legal services, marketing action plan, inactive clients, firm seminars, sales confidence, referral markets, women attorneys, women lawyers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Working Tool, Individual Marketing Action Plan, Sales Case Study, Davis Wright, Debbie Horwitz, Jane Potter, Susan Paish, Legal Model, Sample Selling Questions, The Expert, Brief Primer, New Jersey, Professional Presence, The Seattle Office New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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