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Woman to Woman: Street Smarts for Women Entrepreneurs
 
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Woman to Woman: Street Smarts for Women Entrepreneurs [Paperback]

Geraldine A. Larkin (Author)
4.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

August 1993
Provides advice for women on how to succeed in business. The book contains insider information and covers the details of starting and running an entrepreneurial operation, from raising money to writing a business plan.

Editorial Reviews

From Booklist

An energetic approach enhances Larkin's plainspoken advice for women interested in starting a business. There are plenty of worksheets and checklists, but Larkin's style of counsel is to interject enough humorous observations to keep the content from becoming tedious. Gently but firmly, she guides potential entrepreneurs through the basics of deciding how to structure and name a new business, what legal documents to file, and whether a franchise is the best option. There are good tips on building credit, budgeting, and financing, as well as incisive suggestions for writing a business plan. Management skills, retirement advice, and sales strategies are also discussed. And Larkin has only rave reviews for libraries as invaluable resources to be tapped by any businesswoman who knows her stuff. Alice Joyce

Product Details

  • Paperback: 256 pages
  • Publisher: Prentice Hall Trade (August 1993)
  • Language: English
  • ISBN-10: 0137066589
  • ISBN-13: 978-0137066582
  • Product Dimensions: 8 x 5.5 x 1 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,342,159 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful:
4.0 out of 5 stars Practical, Humorous , Realistic and Respectful !, July 21, 1999
By A Customer
This review is from: Woman to Woman: Street Smarts for Women Entrepreneurs (Paperback)
Ms. Larkin has removed the element of fear which is the primary roadblock for many entrepreneurs! It is the type of book that should be read once a year in order to remind and motivate the reader to continue on the adventure of having one's own business. Having lived in Latin America and seeing how many women start businesses with great difficulty, my peers and I would love to see a Spanish version that is culturally correct for Latin America! Thank you Ms. Larkin, for providing that extra push!
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