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The Woman's Guide to Money Paperback – October 1, 2008

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Editorial Reviews


"Recognizing one's own behavioural biases is a key step in the development of a financial plan, but is too often overlooked when focusing on basis points instead of overall suitability. This book provides easy-to-follow guidance for individual investors to determine what kind of investors they really are and to prepare successfully for their retirement."-- Peter Klein, Associate Professor of Finance, RBC Investments Fellow, Academic Director, Global Asset and Wealth Management MBA, Segal Graduate School of Business, Simon Fraser University"This book is one of the best in highlighting the importance of proper asset allocation and how to achieve it. Written in a practical, easy-to-comprehend style, this book will help investors avoid financial fiascos." -- Ken Kivenko, Investor Advocate, President, Kenmar"When it comes to investing, understanding yourself is as important as understanding capital markets. Richard Deaves masterfully blends investment theory with behavioural finance to help you become a better investor." -- Howard J. Atkinson, CFA, CIMA, author of The New Investment Frontier III

About the Author

Kelley Keehn has been a successful investment professional and speaker for over a decade. Her work has been published in a multitude of media formats around the world. She has spent over a decade in the financial industry studying the psychology of the ultra-wealthy and now breaks it down into simple steps that anyone can assimilate.

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More About the Author

Kelley Keehn, financial expert, speaker, media personality and author of six books, including She Inc., The Woman's Guide to Money and The Prosperity Factor for Kids uncovers the "inner games" we play surrounding wealth. As a former financial professional for over a decade, she's witnessed first hand the problems individuals have with money and has developed a number of fun and practical guides to making changes to our money mind sets at a fundamental level. Kelley discovered that whether someone had a billion in the bank or was a million in the hole, everyone has money problems!

Kelley is a regular sought after media guest, appearing on TV and radio around the globe and has many regular columns and published articles. Recently, Kelley was invited to meet with Warner Brothers, CNBC, and auditioned for the position of host with HGTV and the W Network. Today she is a regular contributor for CNBC, a weekly columnist with CBC Radio Active and starting in July 2009, a nationally syndicated financial columnist with CBC radio.

Kelley understands first hand what it means to be a woman in corporate North America today and how to overcome one's weakness and capitalize on female strengths. She's managed millions of dollars for one of Canada's most international banks, endured the trails and successes of opening her own business, and is a sought-after speaker and educator for many successful corporations.

For the past fifteen years, Kelley has benefited overwhelmingly in every aspect of her life by practicing the principles and employing the paradigm shift of living as She Inc. .

Kelley's newest book, She Inc. - a woman's guide to maximizing her career potential, will be released nationally in Canada November of 2008 (Globally May 2009).

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