"Recognizing one's own behavioural biases is a key step in the development of a financial plan, but is too often overlooked when focusing on basis points instead of overall suitability. This book provides easy-to-follow guidance for individual investors to determine what kind of investors they really are and to prepare successfully for their retirement."-- Peter Klein, Associate Professor of Finance, RBC Investments Fellow, Academic Director, Global Asset and Wealth Management MBA, Segal Graduate School of Business, Simon Fraser University"This book is one of the best in highlighting the importance of proper asset allocation and how to achieve it. Written in a practical, easy-to-comprehend style, this book will help investors avoid financial fiascos." -- Ken Kivenko, Investor Advocate, President, Kenmar"When it comes to investing, understanding yourself is as important as understanding capital markets. Richard Deaves masterfully blends investment theory with behavioural finance to help you become a better investor." -- Howard J. Atkinson, CFA, CIMA, author of The New Investment Frontier III
About the Author
Kelley Keehn has been a successful investment professional and speaker for over a decade. Her work has been published in a multitude of media formats around the world. She has spent over a decade in the financial industry studying the psychology of the ultra-wealthy and now breaks it down into simple steps that anyone can assimilate.