From the Back Cover
A wake-up call for working women! Women have made great strides to attain equality in the workforce in recent decades. At the same time, selling skills have become an essential part of daily life at work whether you're in sales, product management, administration or management. Inside a corporation or running a business, women must be superb self-promoters in order to get their skills recognized. For some, that means learning to get over the discomfort of selling. For those who've already honed their selling skills, the next step in getting ahead is learning to create-and take advantage of-opportunities that others don't have the vision to see. This complete update of Carole Hyatt's seminal The Woman's Selling Game shows you how to sell your way into positions of greater responsibility and financial reward, starting today. Her bold directions will help you: Get appointments with the people you need to meet; Research your sales terrain and beat your sales competition; Close sales; Get promotions and raises; Take advantage of new technologies; Refuse to take no-or maybe-for an answer. The Woman's New Selling Game will help you develop the selling edge you need to reach personal and professional satisfaction. Nothing feels better than success-and no one deserves it more than you. ABOUT THE AUTHOR Carole Hyatt, is an internationally renowned market and social behavior researcher, lecturer, and author of the bestselling When Smart People Fail and the groundbreaking business classic The Woman's Selling Game. She has assisted Fortune 500 companies, the media, and the government agencies in creating and selling hundreds of new products, programs, and services. Hyatt lives in New York City.