The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination, how public relations stacks up agianst other professions on gender-related issues, the challenges facing female managers and entrpreneurs, the experiences of ethnic minority professionals, the salary gap, the glass ceiling, and how to foster solutions on individual, organizational, and societal levels.
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Book Description
Editorial Reviews
Review
"This book eloquently addresses one of the significant challenges to the public relations industry: namely, whether PR can become a profession where individual talents are perceived independently of gender. No thoughtful discussion of the public relations industry can proceed without examining the feminization of the workforce. Younger practitioners and students preparing to enter the field will find it to be a useful guide in showing them what to expect, be they women or men. Public relations managers also will find the book to be quite useful in helping them to achieve the more androgynous work style the authors rightly advocate. Relevant and timely." --John Beardsley, APR, Chairman and CEO, Padilla Speer Beardsley Inc., Minneapolis, MN
"Grunig, Toth, and Hon have produced an authoritative synthesis of the vast body of knowledge related to gender issues in public relations practice. Summarizing almost two decades of serious scholarly inquiry, the book will undoubtedly instigate much discussion and debate, and will perhaps even lead to structural changes in the industry. It is a 'must read' for educators and practitioners, both female and male. It could also be used as the basis for a graduate research seminar, or as supplemental reading in both undergraduate and graduate courses that address gender issues. This is an outstanding work on a topic that deserves, but seldom receives, scholarly discourse rather than polemic prose." --Glen M. Broom, PhD, School of Communication, San Diego State University
"Three highly respected professionals have conducted extensive research, combined it with their own personal experience in the field, and developed a 'must-read' text. I challenge the old guard to read this book and let it move you--us--to a way of practice that transcends old habits and stereotypes. What messages are our organizations or departments sending to female employees, clients, and the public? We must become part of the movement toward a solution. This volume addresses a growing issue, as 80% of current PR students are women, and women outnumber men 10 to 1 in PRSSA. It will provoke rich discussion and is an engaging read. I enthusiastically recommend it to students and practicing professionals alike." --Patrick Jackson, APR, Fellow PRSA, Senior Counsel, Jackson Jackson & Wagner, Exeter, NH
"Grunig, Toth, and Hon have produced an authoritative synthesis of the vast body of knowledge related to gender issues in public relations practice. Summarizing almost two decades of serious scholarly inquiry, the book will undoubtedly instigate much discussion and debate, and will perhaps even lead to structural changes in the industry. It is a 'must read' for educators and practitioners, both female and male. It could also be used as the basis for a graduate research seminar, or as supplemental reading in both undergraduate and graduate courses that address gender issues. This is an outstanding work on a topic that deserves, but seldom receives, scholarly discourse rather than polemic prose." --Glen M. Broom, PhD, School of Communication, San Diego State University
"Three highly respected professionals have conducted extensive research, combined it with their own personal experience in the field, and developed a 'must-read' text. I challenge the old guard to read this book and let it move you--us--to a way of practice that transcends old habits and stereotypes. What messages are our organizations or departments sending to female employees, clients, and the public? We must become part of the movement toward a solution. This volume addresses a growing issue, as 80% of current PR students are women, and women outnumber men 10 to 1 in PRSSA. It will provoke rich discussion and is an engaging read. I enthusiastically recommend it to students and practicing professionals alike." --Patrick Jackson, APR, Fellow PRSA, Senior Counsel, Jackson Jackson & Wagner, Exeter, NH
About the Author
Larissa A. Grunig, PhD, has been on the faculty of the University of Maryland, College Park, since 1978, where she is currently Associate Professor of Communication. Dr. Grunig was the 1989 recipient of the Pathfinder Award for excellence in research sponsored by the Institute for Public Relations. Cofounder and former coeditor of the Journal of Public Relations Research, she has more than 150 publications to her credit.
Elizabeth Lance Toth, PhD, is Associate Dean for Academic Affairs and Professor of Public Relations at the S. I. Newhouse School of Public Communications, Syracuse University. Coauthor or coeditor of several books, Dr. Toth has published over 75 articles, book chapters, and papers. She received the 1998 Institute for Public Relations Pathfinder Award for her research on gender issues and public relations.
Linda Childers Hon, PhD, is Associate Professor and Graduate Coordinator of Public Relations at the University of Florida, where she also holds a University of Florida Research Foundation Professorship. The author of a number of publications on public relations evaluation and gender and diversity issues in public relations, Dr. Hon is editor of the Journal of Public Relations Research.
Elizabeth Lance Toth, PhD, is Associate Dean for Academic Affairs and Professor of Public Relations at the S. I. Newhouse School of Public Communications, Syracuse University. Coauthor or coeditor of several books, Dr. Toth has published over 75 articles, book chapters, and papers. She received the 1998 Institute for Public Relations Pathfinder Award for her research on gender issues and public relations.
Linda Childers Hon, PhD, is Associate Professor and Graduate Coordinator of Public Relations at the University of Florida, where she also holds a University of Florida Research Foundation Professorship. The author of a number of publications on public relations evaluation and gender and diversity issues in public relations, Dr. Hon is editor of the Journal of Public Relations Research.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
The writing of this book began with a letter in 1989. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
making communication policy decisions, female public relations practitioners, evaluating program results, making media contacts, glass ceiling research, velvet ghetto, several research participants, entering public relations, racioethnic minorities, glass ceiling study, managerial profile, expert prescriber, practicing public relations, symmetrical public relations, liberal feminist strategies, feminist fallacy, meeting with peers, demographic turbulence, minority practitioners, counseling management, public relations roles, agency profile, public relations research, black practitioners, disseminating messages Key Phrases - Capitalized Phrases (CAPs): (learn more)
African American, United States, Asian American, New York, Hispanic Americans, Bureau of the Census, Department of Labor, Brosco Christian, The Washington Post, Supreme Court, University of Maryland, Wall Street, Los Angeles, International Association of Business Communicators, Issues All Men Women, Multicultural Panel Member, Bruce Crawley, John Paluszek, Organizations Want Diversity, Social Security, Business Week, Capitol Hill, Christie Hefner, Department of Education, Doctoral Recipients New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The writing of this book began with a letter in 1989. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
making communication policy decisions, female public relations practitioners, evaluating program results, making media contacts, glass ceiling research, velvet ghetto, several research participants, entering public relations, racioethnic minorities, glass ceiling study, managerial profile, expert prescriber, practicing public relations, symmetrical public relations, liberal feminist strategies, feminist fallacy, meeting with peers, demographic turbulence, minority practitioners, counseling management, public relations roles, agency profile, public relations research, black practitioners, disseminating messages Key Phrases - Capitalized Phrases (CAPs): (learn more)
African American, United States, Asian American, New York, Hispanic Americans, Bureau of the Census, Department of Labor, Brosco Christian, The Washington Post, Supreme Court, University of Maryland, Wall Street, Los Angeles, International Association of Business Communicators, Issues All Men Women, Multicultural Panel Member, Bruce Crawley, John Paluszek, Organizations Want Diversity, Social Security, Business Week, Capitol Hill, Christie Hefner, Department of Education, Doctoral Recipients New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 42
books:
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11
books
cite this book:
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- Public Relations (Business Masters) by Jon White on 5 pages
- Teach Yourself Public Relations Pb by Harvey Smith on 4 pages
- Public Relations: Concepts and Practices by Raymond Simon on 4 pages
- Public Relations: Strategies and Tactics (8th Edition) by Dennis L. Wilcox in Back Matter (1), and Back Matter (2)
- Public Relations Research Annual: Volume 3 by Larissa A. Grunig in Back Matter (1), and Back Matter (2)
See all 42 books this book cites
- Ethics in Public Relations: Responsible Advocacy by Kathy R. Fitzpatrick on 4 pages
- Ethics in Public Relations: Responsible Advocacy by Kathy R. Fitzpatrick on 4 pages
- Women in Mass Communication (Sage Focus Editions) by Pamela J. Creedon on page 183, and page 197
- Getting the Whole Story: Reporting and Writing the News by Cheryl J. Gibbs in Front Matter
- Making It in Public Relations: An Insider's Guide To Career Opportunities by Leonard Mogel in Back Matter
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