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Comment: Publisher: Praeger Pub Text
Date of Publication: 1997
Binding: hardcover
Edition: First Edition First Printing
Condition: As New
Description: Applies a cultural feminist perspective within a gender-context approach to analyze & explain why women watch soap operas & the function of this type of television (along with talk shows) in creating & perpetuating images, roles, stereotypes, & constructions of what it is to be female (primarily in Western society). With 18 Chapters & a Conclusion, Bibliography, & Index, in 136 pages. From a single-owner collection, stored since new & never used. Hardcover book is in Fine condition: looks, feels, & smells brand new! Completely clean, binding tight, pages white; NO writing or highlighting or underlining; NOT ex-lib. Navy boards with gilt lettering to front & spine; no DJ as issued by publisher. Please see our photos! Description & photos copyright Gargoyle Books 2015. All orders processed before 2 pm (Noon Saturdays) Pacific time
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Women and Soap Opera: A Cultural Feminist Perspective Hardcover – September 16, 1997

ISBN-13: 978-0275960391 ISBN-10: 0275960390 Edition: First Edition first Printing

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Editorial Reviews

Review

"With her book, Dannielle Blumenthal does for daytime soap operas what Janice Radway did for romance novels. Blumenthal takes a genre that traditionally has been undervalued by society, as well as communication researchers, and shows how soap opera viewing is an empowering activity for women. A strength of Blumenthal's work is the range of methods she applies to the study of daytime soap operas--content analysis, surveys of soap opera viewers, and analysis of open-ended comments from the viewers themselves. Blumenthal's analysis resolves some of the contradictions inherent in understanding the appeal of soap operas--how a genre that simplifies and trivializes some of women's concerns can empower women and be a feminist activity."-Elizabeth M. Perse Associate Professor, Department of Communication University of Delaware

Book Description

Women's soap opera viewing has long been thought of by feminists and nonfeminists as an unproductive waste of time. Blumenthal takes the opposing view, arguing that women's indulgence in these programs is actually liberating.

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More About the Author

As a young sociologist, Dannielle Blumenthal assumed she would lead the quiet life of a professor, until one day in 1999, a blind ad in the New York Times changed her life. She quickly went from adjunct professor and part-time editor to full-time image expert. Fifteen years, several books, dozens of published articles and hundreds of blog posts later, Blumenthal is that rare brand expert who has worked in the private sector, public sector and academia, bringing brands to profitable fruition and teaching others to do the same.

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