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Women and Soap Opera: A Cultural Feminist Perspective First Edition first Printing Edition

ISBN-13: 978-0275960391
ISBN-10: 0275960390
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Editorial Reviews

Review

..."provides a succinct synopsis of broad feminist issues and their impact on methodological and critical approaches that all readers can appreciate."-Popular Culture Association in the South Newsletter

?...provides a succinct synopsis of broad feminist issues and their impact on methodological and critical approaches that all readers can appreciate.?-Popular Culture Association in the South Newsletter

.,."provides a succinct synopsis of broad feminist issues and their impact on methodological and critical approaches that all readers can appreciate."-Popular Culture Association in the South Newsletter

"With her book, Dannielle Blumenthal does for daytime soap operas what Janice Radway did for romance novels. Blumenthal takes a genre that traditionally has been undervalued by society, as well as communication researchers, and shows how soap opera viewing is an empowering activity for women. A strength of Blumenthal's work is the range of methods she applies to the study of daytime soap operas--content analysis, surveys of soap opera viewers, and analysis of open-ended comments from the viewers themselves. Blumenthal's analysis resolves some of the contradictions inherent in understanding the appeal of soap operas--how a genre that simplifies and trivializes some of women's concerns can empower women and be a feminist activity."-Elizabeth M. Perse Associate Professor, Department of Communication University of Delaware

About the Author

DANNIELLE BLUMENTHAL is a Ph.D. recipient from the Graduate School and University Center of the City University of New York.

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More About the Author

As a young sociologist, Dannielle Blumenthal assumed she would lead the quiet life of a professor, until one day in 1999, a blind ad in the New York Times changed her life. She quickly went from adjunct professor and part-time editor to full-time image expert. Fifteen years, several books, dozens of published articles and hundreds of blog posts later, Blumenthal is that rare brand expert who has worked in the private sector, public sector and academia, bringing brands to profitable fruition and teaching others to do the same.

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