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As a young sociologist, Dannielle Blumenthal assumed she would lead the quiet life of a professor, until one day in 1999, a blind ad in the New York Times changed her life. She quickly went from adjunct professor and part-time editor to full-time image expert. Fifteen years, several books, dozens of published articles and hundreds of blog posts later, Blumenthal is that rare brand expert who has worked in the private sector, public sector and academia, bringing brands to profitable fruition and teaching others to do the same.