Customer Reviews

In Women We Trust: A cultural shift to the softer side of business

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Most recently I've said, "Bye bye" to a big box retailer, trashed my garbage provider and cut my losses with a financial advisor - all for the very reasons that Mary Clare Hunt points out in this book. During that same time, I've recommended numerous products and service providers, as well as hired three women-owned firms.

Most companies today don't have a clue why they lose valuable customers and struggle so hard to find new ones. If you want my business, don't try to win me over with self-promoting puffery or "father knows best" attitudes. As a professional woman, I'm much more interested in soft differentiators such as integrity, trust and respect. My friends and I have lots of purchasing power and we choose to exercise it with discretion. The author takes you inside these emerging trends and does an exceptional job of translating intangibles into concrete factors that your company can take action on. Definitely worth reading.

I'm in love with this book! I've read a ton on marketing to women and the one thing I have always found missing was the "why." Thank you Mary Hunt for closing this mental loophole for all of us marketing to women professionals. Knowing the motivations behind what drives consumer behavior is the pot of gold at the end of the rainbow. If your customers are women, this book better be on your shelf!
~Taiha Wagner, Build Her Dream (www.BuildHerDream.com)