Womenomics: Write Your Own Rules for Success (Hardcover)

~ (Author), Katty Kay (Author)

Editorial Reviews

From Publishers Weekly

This collaboration between broadcasting powerhouses Shipman and Kay gives career women explicit permission to demand the balance that's been missing in their lives. The authors assert that after decades of trying to outdo men or fighting the Mommy Wars in the office trenches of the 1980s and 1990s, women have gained enough corporate clout to start changing the workplace to suit their needs. Shipman and Kay review the depth of women's influence as consumers and earners, maintaining that their power gives them the right and the ability to ask for flexibility in their work lives, to negotiate assertively and effectively, to say no and to give up the guilt associated with getting their needs met. Through Shipman and Kay's own stories of struggling with demanding work and home lives and anecdotes from other working mothers, the authors make a convincing argument that with some mental and emotional effort, women can create their ideal work and home lives. Filled with pragmatic and optimistic steps, this book will inspire readers to set in motion a flexibility-driven business revolution that can benefit all women and men, families and workforces. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Buy a copy of Womenomics for yourself, your best friend, your daughter, your star employee, and even your boss." (Cathie Black, president, Hearst Magazines and author of Basic Black )

"Every woman who's ever been knocked off course in the quest to have the elusive 'all' should run out and buy this book today!" (Dee Dee Myers, former White House press secretary and author of Why Women Should Rule the World )

"Employers should be listening to what talented women want and use this book to hold up their end of the bargain, so that the best and brightest can have both a job and a life." (Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School, and author of Confidence )

"A personal, provocative and challenging book for career women who want less guilt, more life." (Diane Sawyer )

"Without wasted words, Shipman and Kay provide practical suggestions for how you can take charge of your career with courage and confidence." (Lois P. Frankel, Ph.D., author of Nice Girls Don't Get the Corner Office )

"Womenomics makes a compelling statement about the financial impact women can have in the workplace and offers valuable ideas for capitalizing on this trend, even in this economic climate." (Sheryl Sandberg, COO, Facebook )

"Shipman and Kay have issued a rallying cry for women that is also a wake-up call for men. Our wives, daughters, sisters, and mothers are reshaping business as we know it. And that can make us all better off." (Daniel H. Pink, author of A Whole New Mind )

"Womenomics describes the workplace trend that finally makes it possible for women to be successful and sane at the same time. And happily, it's a recession-friendly formula. (Tina Brown, founder, The Daily Beast )

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Product Details

• Hardcover: 256 pages
• Publisher: HarperBusiness; 1 edition (June 2, 2009)
• Language: English
• ISBN-10: 0061697184
• ISBN-13: 978-0061697180
• Product Dimensions: 9.1 x 6.3 x 1 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (52 customer reviews)
• Amazon.com Sales Rank: #17,114 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

49 of 53 people found the following review helpful:

4.0 out of 5 stars Excellent guide for the savvy women executive, May 31, 2009

By	Dr Cathy Goodwin (Seattle, WA USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

(What's this?)

Womenomics is based on the premise that women are demanding new rules of engagement with the corporate world. Women achievers are not willing to sacrifice family and freedom. But many don't know how to go about negotiating for what they want, say the authors. They have to overcome their own guilt and fear, so they can ask for what they want.

The book's advice seems entirely sound and appropriate for senior women executives in many fields. The authors refer to women in politics, media, finance and other industries. They suggest very specific strategies to negotiate for a desirable work schedule. The best part of the book demonstrates what happens when companies stop worrying about face time and focus exclusively on results. Just about everyone who works for an organization has tales of useless meetings and absurd ideas about what constitutes work.

However, I will be interested to see if female executives find the book helpful. As a sometime career consultant, I believe that implementing these strategies calls for strong corporate political skills. You have to know just how and when to make your pitch. The women we meet here have demonstrated their ability to contribute uniquely to their organizations. Many hold competing offers so they're in very strong positions.

I'd also like to see more discussions of the trade-offs involved Turning down a lifetime opportunity to enjoy your child's first day at school may seem like a no-brainer. Later those opportunities may be gone and the world looks different when you're ten years older. Regrets go both ways.

Ultimately, I'm concerned that Womenomics suggests that only married women with children face challenges of juggling work and personal life. Increasingly both men and women are resisting corporate demands and more of us are living in one-person households. Companies that claim to be family-friendly often expect single people to take up the overflow. Many corporate executives (both male and female) will understand when you say, "I want to see my son's soccer game." Meanwhile the components of a single person's life can seem frivolous and unnecessary, yet single people need time to develop and maintain networks of personal and social support.

The authors do not mention the trade-offs that take place in family-friendly workplaces. To take just one example, a female college professor negotiated for a teaching schedule that would allow her to be home by early afternoon, when her kids got home from school. Since there are only so many classrooms and time slots, someone else had to accept a less desirable schedule to accommodate her needs.

So bottom line: The book's advice seems sound, although I wonder if a strong, successful corporate women will need to read this book to figure out how to get what she wants. And I'm all in favor of family-friendly workplace policies, as long as we remember that some families consist of just one person and maybe a dog.

15 of 17 people found the following review helpful:

2.0 out of 5 stars Sounds nice but..., June 21, 2009

By	Rushmore (CHICAGO, IL United States) - See all my reviews

(What's this?)

The timing of this book's release is unfortunate. Women who work for more traditional companies and are somewhat desperate to keep their jobs don't think about carving out time for themselves. They want more hours. They don't want to make waves.

The authors are powerful and prominent women in a relatively creative environment. They have the luxury to seek balance in their work and personal lives. Also, many of the women profiled in this book can negotiate from a position of strength with their employers. The reality for many of us who work in more prosaic industries, whose companies see their top and bottom lines dwindling, in workplaces where layoffs have taken place or could at any time, is that we are grateful to have a job to come to, and we are not writing our own tickets. The sad part is that many women probably do pick up this book hoping for a magic bullet, only to discover that it might as well be fiction. It's not about us.

The authors do make an ineffective argument that their strategy is suited to hard times as well as boom times. Also, to their credit, their underlying message that all women do valuable work is important. However, it is not groundbreaking and not particularly convincing. If this book had come out in rosier financial times, it would have a much different impact. Instead, the authors seem out of touch and only remind many of us what we can't have. Not a message we need to hear right now.

4 of 5 people found the following review helpful:

2.0 out of 5 stars Unexpectedly Simplistic--Should Have Been an Article, June 21, 2009

By	Diane B. Wilkes "Diane Wilkes, Voracious Reader" (Oreland, PA USA) - See all my reviews (REAL NAME)

(What's this?)

As a fan of Katty Kay and Claire Shipman, I decided to read this book even though I'm not their target audience. I certainly hope that their target audience wouldn't find it any more valuable than I did, since most of the information is or should be--to my mind--common knowledge.

The main thrust of this book is that women are superior employees (based on statistics) and therefore have wonderful negotiating power. Some women are superior employees and others are pathetic ones--just as some men are superior/pathetic. However, it is true that negotiating comes easier and more naturally to men, as a female friend who hadn't read the book mentioned to me on the phone the other day. (See? Common knowledge.)

I'm a feminist and even I found things like "we're not saying different--we're saying better!" offensive. More than that, it's silly. I hope fuzzy reasoning like that isn't considered "pink."

There's also a tone to the book that seems patronizing and dumbed-down: "If you recognize this thought process, or worse, have answered yes to any of the above questions...don't feel guilty! Please. Read on and learn how." When you actually read on, you learn you can buy many books from Amazon.com (really!) on the subject. Synopsizing their advice: "Don't feel guilty."

It's an accessible and easy read, and there are some valuable exercises (particularly the long-view priorities one). And there are some interesting statistics provided. The information in this book is worthy of an article, but not a book. I'm not sure if Womenomics is supposed to be a catchy title, but I can never remember it. The book is like the title--meant to suggest something new, but awkward and mostly useless.