Woodworkers Marketing Guide (Fine Woodworking) [Paperback]

Martin Edic (Author)

Book Description

Series: Fine Woodworking | Publication Date: January 1, 1995

This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing.

Editorial Reviews

From the Back Cover

Anyone who makes money from woodworking knows how hard it is to make a profit. The key to generating a steady flow of work and income is a carefully planned marketing program. This clearly focused, up-beat guide is an introduction to basic marketing for small-shop woodworkers. Martin Edic explains how to think like a marketer, set realistic goals, develop strategic plans, create impact with advertising, use direct-mail techniques, and get the most from trade and craft shows. He gives valuable tips for creating effective promotional materials and shows how to develop customer lists. In addition, he provides sample marketing plans that can be adapted to any woodworking business. With Edic's can-do approach, you can sell your work with less effort and more profit. You'll also learn to develop long-range plans to achieve both financial and professional success.

Product Details

• Paperback: 144 pages
• Publisher: Taunton Press (January 1, 1995)
• Language: English
• ISBN-10: 1561580910
• ISBN-13: 978-1561580910
• Product Dimensions: 10 x 8 x 0.4 inches
• Shipping Weight: 14.9 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #849,125 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

4.0 out of 5 stars Marketing your woodworking business, August 19, 2006

By 

Cmdr Riker (Turlock, Ca USA) - See all my reviews

This review is from: Woodworkers Marketing Guide (Fine Woodworking) (Paperback)

This book provides a lot of good information on how to market a woodworking business. The steps are clear and doable for most people. The advice is based on the author's experience with advising woodworking business and seems sound. At times the author seem to be a bit ridgid in his stance, stating you must do this professionally or it will harm your business. While this may be true, some of the items could be shortcut. Instead of finding a professional photographer, find someone skilled at taking pictures of your work or do it yourself. With all the computer programs around, you can do printing of your own business cards, letterhead, etc. and still appear professional.
Overall, I found this a good book to read for starting my woodworking business.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Wish I knew this before I started., January 1, 2009

By 

Thomas( Doc Savage 45) (St. James, MN United States) - See all my reviews
(VINE VOICE)   

Amazon Verified Purchase

This review is from: Woodworkers Marketing Guide (Fine Woodworking) (Paperback)

Want to sell your woodworking products? Want to sell your expertise? Current economic times make it difficult.

Most woodworkers have a "hands on " instinct, but don't know the first thing about getting the product , or service to market.

I really appreciated the authors examples, and insights. He even knows real woodworkers!!!!

I have read how to books, and the woodworking area has many. I hope to sustain myself in this area. I lke to read. And I have a couple of seasoned professionals to advise me. But they can't be around when I forget something cause I have been "told" but now that I am ready to "do it" I have forgoten what I have been told. Oh yeah, I can read the book.

Of course it is a guide and not my plan, but I would recomend it!