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Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations [Paperback]

Spring Asher (Author), Wicke Chambers (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

August 25, 1998 0471253707 978-0471253709
A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed

Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find:

* A proven formula for organizing your thoughts for clarity and impact
* Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences
* Surefire techniques for increasing your physical presence and personal persuasiveness

SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming.

The A to Z guide to making a flawless business presentation.

Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message.

The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS.
* Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone.

Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.

Frequently Bought Together

Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations + Sales Professional's Guide to Writing Winning Proposals (What to Do about It Book) + The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
Price For All Three: $66.16

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  • Sales Professional's Guide to Writing Winning Proposals (What to Do about It Book) $18.95

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  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources $17.26

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Editorial Reviews

From the Publisher

Whatever you have to sell, be it product or service, this book shows how to create the prefect presentation and nail the sale. This book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. Written in a friendly, down-to-earth style, supplemented with dozens of instructive real-life examples, the authors school readers in all the same surefire wooing and winning techniques they have used to train tens of thousands of clients over the years. --This text refers to the Hardcover edition.

From the Back Cover

Praise for Wooing & Winning Business

"INVESCO'S investment in Speechworks is worth every penny!"—A. D. Frazier, Jr., President and CEO, INVESCO, Inc."True teamwork in the global arena requires good communications, communications that reach both the heart and the mind. This book is a perfect place to start your journey."—Thomas F. Chapman, President and CEO, Equifax

"Communication is an essential skill to be successful in your career. This book is a must-read."—Harvey A. Wagner, Chief Financial Officer, Scientific Atlanta

"At MCI, we're constantly selling big ideas to both internal and external audiences. The Speechworks Formula? teaches you how to organize your thoughts and communicate with confidence in any situation."—Mark Pettit, Director of Communications, MCI Business Markets

"Asher and Chambers promise to deliver 'simple techniques that will give you the confidence to sound like you mean it, the courage to speak with passion.' You can take them at their word; Wooing & Winning Business is loaded with the right speaking stuff."—Terry O'Keefe, "Executive Bookshelf," Atlanta Business Chronicle

"There is plenty of meat here. . . . Asher and Chambers . . . are up-close, strong eye-contact, high-energy folks. Their book reflects those straightforward attitudes."—Hank Ezell, "Money & More," The Atlanta Journal/Constitution


Product Details

  • Paperback: 240 pages
  • Publisher: Wiley (August 25, 1998)
  • Language: English
  • ISBN-10: 0471253707
  • ISBN-13: 978-0471253709
  • Product Dimensions: 9.1 x 6.1 x 0.6 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,287,729 in Books (See Top 100 in Books)

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2 of 3 people found the following review helpful:
5.0 out of 5 stars A secret weapon for building business., June 1, 1998
By A Customer
This review is from: Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations (Paperback)
This book helped me to quickly pull together my presentation(s) and helped me win a piece of profitable business. It also helped me feel less nervous making presentations and gave me practical information about what to do with my hands, how to use my voice, etc. An especially informative section focused on how to handle Q&A sesssions.
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Inside This Book (learn more)
First Sentence:
Male or female, if you've felt those shivering, quivering, heart-pounding symptoms, you must be making a business presentation. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
gee whiz fact, case persuasively, voice energy, voice variety, team presentations, business presentations
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Speechworks Formula, Message Objective, Big Six, Benefit Statement, Roger Ailes
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