NOVICA, in association with National Geographic, searches the world to work directly with the finest artisan designers. Chain-stitch embroidery brings drama to a bold design by Syed Izaz Hussein. Brilliant yellow flowers bloom excitedly on handloomed wool. Its daring contrast makes this shawl a truly unique fashion accessory. Artisan Info: "I was born in August, 1967, in the Kashmir valley, where the tradition of carpet weaving and chain stitching is as old as the land itself. Hailing from a family of Srinagar, I learned the art in my childhood, but it is for the last 12 years or so that I started off as an independent entrepreneur. "For chain stitching of carpets we use a hassle cotton base, sketch out the design or impress it with a wooden die prepared by our master designer. Then, four artisans begin chain-stitching with pure wool from four sides giving rise to a well-prepared structure. It takes around 8-10 days to make a rug, and together with our master craftsman in Srinagar, I do most of the designs. "The demand for chain-stitched rugs has increased, however, most people have been mistakenly led to believe that such sophisticated products are woven on a machine and they are thus hesitant to purchase. "I have not only taught this art to many people but also helped them in developing their own self-sufficient units. I have participated in several fairs in India and abroad - Singapore, for example - having received an award. "I would certainly want this art to continue in
