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Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever Paperback – October 4, 2011


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Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever + Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
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Product Details

  • Paperback: 352 pages
  • Publisher: Three Rivers Press; Original edition (October 4, 2011)
  • Language: English
  • ISBN-10: 0307716368
  • ISBN-13: 978-0307716361
  • Product Dimensions: 7.9 x 0.8 x 5.1 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #122,712 in Books (See Top 100 in Books)

Editorial Reviews

Review

"If you dare to be clever with words, Word Hero will help you to make good on that dare."
--Richard Lederer, nationally bestselling author of ANGUISHED ENGLISH and GET THEE TO A PUNNERY
 
 “WORD HERO takes the mystery out of clever wordplay and hands readers the tools to craft unforgettable expressions of their own. Way to spill the beans, Heinrichs. With this little book, everyone and their mother will know the secrets to being witty, pithy, and memorable. From my spot in the unemployment line, I stab at thee."
--June Casagrande, author of IT WAS THE BEST OF SENTENCES, IT WAS THE WORST OF SENTENCES
 
“Whether your goal is to pen unforgettable ad copy, add zest to your fiction, or just release a cascade of laughter, WORD HERO will get you there. Prepare to learn a lot -- and be simultaneously amused.”
--Jan Venolia, author of REWRITE RIGHT!, WRITE RIGHT! and THE RIGHT WORD
 
“If you love words, WORD HERO will magnify your wit, wisdom, and creative expression.” 
--Dave Trottier, author of THE SCREENWRITER’S BIBLE

"This will be of interest to readers on debate teams or in creative-writing classes, as well as to anyone needing a few pointers to make their speech stand out. For anyone fascinated by fun, fantastic, and frivolous words, or for those who want to give speeches where the susurration of their words causes listeners’ hearts to thud, this is the book." --School Library Journal

About the Author

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.  His previous book on language, Thank You for Arguing, has sold more than 100,000 copies.

More About the Author

I spent 26 years as a writer, editor and publishing executive before heading to the North Woods and devoting most of my time to rhetoric. I give frequent workshops to corporations, colleges, schools, and organizations. (See my website, jayheinrichs.com, for details.) My stints include deputy editor of Outside Magazine, editorial director of a magazine group at Rodale, Inc., chair of the Ivy League Magazine Network, founding editor of Attache Magazine, and creative VP for a spectacularly unsuccessful dotcom.

Customer Reviews

Both the tyro and the adept in wordplay will benefit from Word Hero.
R. D. Rachlin
His sense of humor is readily evident in his examples which make this book much more fun to read than most grammar and rhetoric books.
Thom Mitchell
One thing, after reading the book, you will find yourself thinking about the patience and humor of his wife - she must be a saint!
Mike Lewis

Most Helpful Customer Reviews

20 of 21 people found the following review helpful By J.E. Ocean VINE VOICE on September 16, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I originally had intended to keep this book on the down low, as my secret weapon. And after I and my words had become famous, gone viral or I was rolling in the deep, I would give a nod to Jay Heinrichs and his book WORD HERO and thank him for producing such a brilliant book that equipped me with an enormous advantage every time I sat down to write. Once I began reading it and studying the process, I knew I couldn't keep it all to myself.

Jay breaks his guide into 5 parts: Word Apprentice, Word Novice, Word Artist, Word Wizard and Word Hero. Part one begins with relatively easy exercises, explanations and examples. Sound layers, word play and the invention of words. Inside you will find tons of tropes (and an explanation) stupendous similes and harmonic homonyms. From analogies to Yogisms, this book is a treasure trove of higher wisdom and esily learned tricks for those who love words.

The lessons were thought provoking and refreshing. If you haven't been trained to think in this way, you might fine his exercises at the last part of each chapter fun, delivering unexpected results. With our writer's retreat coming up. these chapters would be great writing prompts to jump start writing processes, or inspire on breaks.

I will be recommending WORD HERO to all my writing friends.
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9 of 10 people found the following review helpful By ChristineMM TOP 1000 REVIEWER on December 7, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I found this book interesting and engaging and anything but boring. Heinricks teaches techniques of witty writing which can be used in writing or blogging or in speech writing or as tidbits to add into any type of public speaking you may do. Also anyone who just likes to insert wit into conversations may enjoy this also.

The lead-up to each element is engaging, always witty (of course) and fast-paced. Giving examples from history, current events and even quotes from the current popular TV show, Glee, we read many examples of the type of witty writing that is being discussed in that section. Then the reader is given writing exercises to practice in order for us to flex their own writing muscles.

There really is no way to improve one's writing without writing, so I appreciated that the author not only teaches us this type of writing by providing us with text to read, but he also directs us with writing exercises to do on our own. I feel that by just reading this book a reader would not transform into suddenly being witty: you really have to do the work and practice.

Although I'm a clear writer and can write both technical process and persuasive writing, I definitely am not a witty writer. Witty thinking does not come naturally to me. My mind doesn't think like that so I appreciated wit being broken down and dissected by Heinricks. I kept thinking, "Oh! I see how they did that! I can do that if I just tried!"

I appreciate that so much information is packed into this one inexpensive book. If anyone were to do all this writing it would probably equal a full college course's worth of writing.

Anyone who thinks writing and the writing process is boring should give this type of writing a try.
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6 of 6 people found the following review helpful By Gregory E. Foster VINE VOICE on September 23, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a Truly great book for anyone wishing to expand their verbal or written terms of expression or descriptive material.

It took me two tries, however, to realize I was not going to be able to "read" this book. Instead, it is a great book to keep at hand for seeking other ways of expressing or speaking one's thoughts, etc.

Appended and Indexed, it becomes an immediately valuable tool for finding new ways to craft lines that will be remembered and will revitalize your limited every day expressive abilities. Most of us have a limited number of expressions or statements that serve our everyday way of expressing ourselves. This great book gives you hints of using or creating new ways to do so, expanding greatly one's ability to draw specific attention to, or to hone in with laser-like ability to describe or refer to someone or something that people will long remember.

If you are a public speaker, even occasionally, this book will surely be one of your favorite "helpers" to up the quality of your addresses and to create lasting memory of key items, people, etc., within those addresses. The same applies if you are a writer...your ability to create memorable lines and descriptive ideas regarding various subjects and people will bring a whole new breadth and depth to your writing. People will remember what you said or wrote much longer than they will with your everyday limited expressive descriptions you currently work with.

Currently studying for memoir writing, this great reference for creating memorable, relevant lines, serious or comic, or what have you, will be kept right on my desk with my dictionary, thesaurus, and Bartlett's Quotations!

This is easily one of the most useful and valuable books that I've added to my library this year.
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5 of 5 people found the following review helpful By Tom Carpenter VINE VOICE on October 31, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
As a writer, I love finding a new gem for mental exercise and skill development. This book is a wonderfrent (my new word born in chapter 6) example of just such a gem. Actually, it is so well written and inspiring that the gem has been polished, cut and crafted into an extravagant jewel that I will turn to again and again. If you write, read or even listen as others speak, this book has something for you.

We begin our journey by learning to be memorable and focused. We then learn to apply creativity to our word choices and development. Next we learn the wizardry of the exaggerative and, finally, we end by learning to create enthralling stories and deliver our words to audiences and individuals. This book is worth the read and the re-read.
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