Two manuscripts arrive on a busy editor's desk. They are twins in subject matter, theme, and the basic story they tell. Yet one manuscript is quickly rejected. The other makes it all the way through the editor's review process, to publication. . . .
What's the difference between the two manuscripts cited above? It is the one factor that keeps them from being identical twins. Think of it as WORD MAGIC. The first manuscript was well researched, clearly written, solidly structured. However, the writer of the second manuscript knew how to inject the kind of originality, flair, and expressive richness and sharpness into submitted work that made it grab and hold editorial interest all the way to publication.
That author had WORD MAGIC. Now you can have it, too or greatly increase the amount you already have from a single authoritative new source.
Here, finally, is a fascinating book that clearly shows you how to boost the success potential of your writing project, whether an article, speech, story, book, play, or advertising, by elevating and energizing charging up the language you use.
From this one source, you'll discover how to craft beginnings that hook the reader, middles that compel him or her to stay on the hook, dialogue and descriptions that sizzle and enchant, and endings that leave the reader eager to read more of your work.
WORD MAGIC will help you accomplish all this through dozens of proven language devices and secrets that successful authors use to lift their writing from the ordinary to the extraordinary.
What's the difference between the two manuscripts cited above? It is the one factor that keeps them from being identical twins. Think of it as WORD MAGIC. The first manuscript was well researched, clearly written, solidly structured. However, the writer of the second manuscript knew how to inject the kind of originality, flair, and expressive richness and sharpness into submitted work that made it grab and hold editorial interest all the way to publication.
That author had WORD MAGIC. Now you can have it, too or greatly increase the amount you already have from a single authoritative new source.
Here, finally, is a fascinating book that clearly shows you how to boost the success potential of your writing project, whether an article, speech, story, book, play, or advertising, by elevating and energizing charging up the language you use.
From this one source, you'll discover how to craft beginnings that hook the reader, middles that compel him or her to stay on the hook, dialogue and descriptions that sizzle and enchant, and endings that leave the reader eager to read more of your work.
WORD MAGIC will help you accomplish all this through dozens of proven language devices and secrets that successful authors use to lift their writing from the ordinary to the extraordinary.
